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Barbara Maison Product Innovation, Marketing Strategy, Branding BM

Barbara Maison

Product Innovation, Marketing Strategy, Branding
1 recommendation
  • Suggested rate
    €800 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Barbara's quote.
Location and workplace preferences
Location
Amsterdam, Netherlands
Can work on-site at your office in
  • and around Amsterdam (up to 50km)
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Languages
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Skill set
Industry fields of expertise
Fashion and Cosmetics
Consumer Electronics and Appliances
Food and Beverage
Barbara in a few words
Results-Driven Marketing Leader | Beauty & Personal Care | Innovation & Strategy

International marketing professional with 15+ years of experience in cosmetics and personal care, including 7 years in leadership roles. I combine a strong scientific background with deep industry expertise, having driven product innovation, brand strategy, and go-to-market execution across global beauty giants.

Starting as a neuroscientist, I transitioned to L’Oréal, where I spent 8 years shaping product marketing for brands like La Roche-Posay and Carita. I specialized in NPD, innovation roadmaps, and multi-channel communication strategies, covering pharmacies, perfumeries, beauty institutes, and medical devices.

I then led a corporate beauty venture at Philips before managing the Global No.1 female hair removal portfolio, overseeing P&L, product strategy, and marketing communications. My track record spans B2B and B2C brands, delivering disruptive innovations, fostering high-performing teams, and driving business growth through integrated, results-focused strategies.

Let’s build the future together.
Experience
  • BET MARKETING
    Innovation, Marketing and Business Advisor
    September 2024 - Today (8 months)
    Amsterdam, Netherlands
    Creating innovative roadmaps by leveraging consumer insights, market trends, and navigating regulatory frameworks to deliver impactful, compliant solutions.
    Delivering customized marketing strategies that align with business goals, ensuring smooth coordination across channels and teams to achieve impactful results.
    Provide complete branding and communication solutions that engage your audience and build connections across all platforms.
    Product Development Brand content Communication strategy Communication 360°
  • PHILIPS
    Portfolio Marketing Leader Grooming & Beauty
    September 2022 - September 2024 (2 years)
    Amsterdam, Netherlands
    Managing the Global No. 1 female hair removal portfolio. Define the portfolio business strategy (where to play and how to win). Ensure excellence in strategy execution for all touch-points in all the markets. Strengthen the product proposal working closely with the business on the category management. Establish the brand positioning. Manage the A&P budget. Align the business and market requests to create disruptive advertising campaign (TVC, social and digital).
    Portfolio Strategy Brand Positioning Consumer Journey Mapping Channel Optimisation GTM
  • PHILIPS
    Venture Leader Grooming & Beauty
    May 2020 - September 2022 (2 years and 4 months)
    Amsterdam, Netherlands
    Explore business opportunities in new and existing value spaces in the grooming & beauty domain. Investigate new concepts and business models. Define the problem-solution fit and evaluate its alignment with the business strategy and the relevant trends in the market. Assess the value of new product and technology developments and their scaling potential Lead a cross-functional team by setting out a lean validation plan, following the VPC, NBX and lean start-up methodologies. Connect and build a relationship with potential partners. Report out to the venture portfolio board, justifying further exploration and funding.
    New business model Partnerships B2B B2C Innovation strategy
1 recommendation
MB

Marine Braque and 0 other people have recommended Barbara

Marine BraqueMB
Marine Braque
Amsterdam Pâtisserie
18/02/2025
Working with Barbara has been an incredible experience. She played a crucial role in helping us define our brand positioning, refine our marketing objectives, and clearly identify our target audience. Thanks to her expertise and strategic guidance, we were able to attract our first customers and set a strong foundation for growth.

Barbara’s deep understanding of marketing, combined with her hands-on approach, made a real difference in shaping our business strategy. We highly recommend her to any company looking to refine its brand, reach the right audience, and achieve impactful results.

Thank you, Barbara, for your invaluable support!
Education
  • Mastère Spécialisé, Stratégie, Conseil et Organisation
    ESCP Business School
    2011
    Mastère Spécialisé, Stratégie, Conseil et Organisation
  • Doctor of Philosophy
    Pierre and Marie Curie University
    2010
    Ph.D, Neurosciences
  • Master of Biotechnology
    Università Degli Studi Di Torino
    2007
    Master, Molecular Biotechnology