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Koen Coppens

(digital) Marketing & E-commerce Manager
  • Suggested rate
    €1,000 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Koen's quote.
Location and workplace preferences
Location
Rotterdam, ZH, Nederland
Can work onsite in your office in
  • and around Rotterdam (up to 50km)
  • and around Eindhoven (up to 50km)
  • and around Breda (up to 50km)
  • and around Den Haag (up to 50km)
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Languages
Categories
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Skill set
Industry fields of expertise
Koen in a few words
Who
Always pursuing dreams and enjoying life. With a boundless curiosity for everything is related to commerce and the human behavior. For that reason, I’m not ‘made’ to stick around for too long. On the other hand, destined to be an interim manager! At the age of 26 (when the credit crisis was at it’s peak) I made a very conscious decision for the life as an interim manager. I thrive when I come across sky-high commercial ambitions. But also, situations where an intervention is necessary.

What
I deliver commercial & digital ‘brain- and execution power’ for (digital) projects with a concrete starting and ending point.

How
By simplifying the case, focusing, creating a good atmosphere and persevering until the end!

Execution power
For the past fifteen years I have been able to help over 20 companies in 8 branches develop and execute their marketing and sales strategy. Paper can wait. And a strong strategy alone is seldom enough. Inspire, engage and create a commercial flow among the crew, characterizes my approach. Due to this approach a department will get commercial focus; the work becomes even more fun and better results are achieved!
Experience
  • BMW Financial Services Nederland
    a.i. program manager innovations
    AUTOMOBILE
    September 2022 - Today (2 years and 5 months)
    Getting things done. Leading several projects (flexible lease proposition, telematics). Balancing market / business demands and IT.
  • GROHE
    a.i. Leader/head of Marketing Benelux, Nordics and Baltics
    LUXURY GOODS
    March 2022 - August 2022 (5 months)
    Responsible for marketing, PR, category and digital in the NWE region (8 countries). Directly managing three ‘regional teams’ (PR, category, and digital function as a service hub for all NWE countries). In addition, leading all local marketing leaders. Basically translating and scaling up HQ sales cycle campaigns in all markets.
  • CPPNS.
    Owner/commercieel verbeteraar
    November 2008 - Today (16 years and 3 months)
    Bergen op Zoom, Netherlands
    What do I deliver? Commercial/digital brain and execution power. For concrete projects with a 'head and a tail'. My specialty is mainly at the intersection of commerce and digital. Examples are roles as E-commerce Manager, (online) trade marketing manager or general marketing management. What am I striving for? Delivering commercial and digital improvement. As a consultant, interim manager or partner. No 'lucky shots', but lasting success. Commercial success is anything but lucky. It is based on concrete insights and depends on various factors. The challenge is to analyze where the improvements lie and how they can be implemented and capitalized on.
Recommendations
Education
  • Master of Management
    European Institute for Brand Management (EURIB)
    2010
    Master, Brand Management
  • Bachelor of Management
    Avans Hogeschool Den Bosch
    2003
    Bachelor, Marketing Management
Certifications
  • Leadership Advanced program
    Schouten & Nelissen
    2014
  • Retail Branding
    EURIB
    2008