Kristina is an entrepreneur, who just sold her business Secret City Trails. It was focused on digitalisation of city discovery through playful experiences created by a community of local creators. The business was in 100+ cities across Europe with a community of 80+ creators. It was B2C market and Kristina as a CEO was working on product creation / launch of new products / partnerships and sales / marketing and setup of the business. The business was venture capital backed, with raising over half a million of euros.
Prior to that she worked as a freelancer for corporates focused on venture building and innovation. She worked at ING where she was a business lead for one of their in-house startups focused on creating a mobile digital platform. She also worked for an insurance company and in banking sector.
She is currently exploring new paths as a consultant in innovation / facilitation of workshops focused on launching new products / mentoring startups / venture building.