Skill set (5)
Sandi in a few words
Amsterdam-based Communications Specialist. I have over twenty years experience working with consumer brands and generating coverage in publications across the UK, Middle East, and relevant international publications.
Experience
- HootonFreelance Public Relations ConsultantENTERTAINMENT & LEISUREMarch 2022 - Today (2 years and 9 months)Amsterdam, Netherlandsdirectly aswell as supporting one Account Manager across a number of consumer accounts, managing all new business enquiries, proposals and pitching. This is a temporary position that runs until September 2022. Key responsibilities and skills:●Team Management - managing workflow, timesheets, freelancers and relevant internal systems.●Project management – writing and executing all campaign planning and strategy documents, leading brainstorms, overseeing campaigns, managing multiple stakholders, freelancers, and clients.●Account management – including budget handling, SOWs, contracts, strategic time planning for all teams.●Press office management – creating press plans, KPIs and overseeing press office activity, generating earned media coverage.●Content creation – drafting and reviewing press releases, invitations, pitches, decks.●Creative ideation – managing all new business concepts and providing direction for campaign briefs.●New business – sourcing potential new business opportunities, creative brainstorming, creating and presenting pitches.●Event management – planning events from pitch to production, working with third-party suppliers, overseeing onsite operations and resource, managing budgets, timelines and project deliverables.●Partnerships – securing and managing influencer and talent partnerships, negotiating contracts.●Part of company development - developing strategies to offer more visibility and consulting on the overall company identity and direction.
- Co. Bo.Freelance Public Relations ConsultantNovember 2017 - March 2022 (4 years and 4 months)Amsterdam, NetherlandsThe Netherlands working remotely during the pandemic. Key responsibilities and skills:●Assisted with the official launch of Amsterdam-based luxury food and beverage distributers Co.Bo, designed and developed all sales and media communications strategy for launch.●Developed the communications strategy for a number of B2B & B2C clients including; Mamo Pay, Saberg Clinical Research, HATT et SÖNER,The London Project.●Strategic PR planning – providing solutions for brands surrounding topical issues i.e. the COVID-19 crisis
- TOH Public RelationsPublic Relations Account DirectorApril 2012 - April 2016 (4 years)Dubai - United Arab Emiratesrestaurants and FMCG brands. Managed a large team and contributed to the growth of the overall business.●Leading new business opportunities including; networking and generating leads, developing proposals and presenting accordingly●Managing a large agency team to deliver fully integrated, brand building campaigns designed to influence consumer perceptions, drive consideration and reach new audiences●Negotiating and activating brand endorsements and partnerships with high profile talent including high-end fashion designers, artists and influencers●Set up and led busy press offices for major brands such as VOSS Water, VIACOM Entertainment and Starwood Hotel Group●Leveraging existing media relationships and cultivating new contacts●Overseeing division account planning, revenue growth, profitability, work quality, client relations and strategic development●Executing proactive high-level brand feature placements, including profile interviews, brand shoots and product placement●Press strategy planning and event management, securing VIP attendance●Creative partnerships and collaborations, sourcing brands for strategic partnerships, devising strategy to maximise coverage for both parties
Recommendations
Education
- TV Presenting,Central Saint Martin's College1999TV Presenting,