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Wouter Hylarides Employer Branding, Recruitment marketing, CMOWH

Wouter Hylarides

Employer Branding, Recruitment marketing, CMO
  • Suggested rate
    €850 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Wouter's quote.
Location and workplace preferences
Location
Zeist, Netherlands
Can work on-site at your office in
  • and around Zeist (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set (14)
Wouter in a few words
Ik ben een digitale marketing professional met een passie voor Online Marketing, Employer Branding, Recruitment Marketing en customer (candidate en employee) experience.

Ik geloof in het creëren van toegevoegde waarde voor klanten, kandidaten en werknemers door uit te gaan van de behoefte van de doelgroep. Ik zorg ervoor dat technologie voor mensen gaat werken en aansluit op bestaande processen.

Verder help ik bedrijven met:
Creëren van makkelijke (digitale) journeys voor klanten, kandidaten of werknemers
Creëren van sterke merkstrategieën en marketing campagnes om klanten te bereiken, verleiden en te converteren
Marketing te verbeteren door workshops: customer journey, employer branding, persona sessies, growth marketing, design thinking

Digitale transformatie projecten

MOTIVATIE: "If you change nothing, nothing will change"

Specialiteiten
Customer / Candidate Experience: CX optimization, Customer journey mapping, Persona creation

Brand Management: employer branding rebranding, content strategy, content & social media strategy

Growth Strategies

Employer Value Propositie & Employer Branding

Digital transformation

Project management, program management, scrum agile
Recruitment marketing strategies
Website & mobile app development (optimization, usability, redesign)
E-commerce
Customer & Employee feedback NPS
SEO, SEA, cross media campaigns, social media, continues development
Experience
  • UBR - Uitvoeringsorganisatie Bedrijfsvoering Rijk
    Projectmanager Rijksbrede Arbeidsmarktcommunicatie (a.i)
    February 2020 - Today (5 years and 3 months)
    The Hague, Netherlands
    Projectmanager Rijksbrede I-Arbeidsmarktcommunicatie BedrijfsnaamProjectmanager Rijksbrede I-Arbeidsmarktcommunicatie, onderdeel van de Uitvoeringsorganisatie Bedrijfsvoering Rijk (UBR) van het Ministerie van Binnenlandse Zaken. Dit project valt onder het interdepartementale programma Wervingsaanpak HRM Inkoop (2018-2021). Doel van het project is de Rijksoverheid als aantrekkelijke Inkoop-werkgever te positioneren, inhoud geven aan het werk en een lange termijn relatie opbouwen met de Inkoop-doelgroep. Om dit te bereiken worden o.a. landelijk campagnes ingezet en diverse evenementen georganiseerd.
  • Recruitment Builders B.V.
    Recruitment & Employer Branding Strategist
    September 2019 - Today (5 years and 8 months)
    Zeist, Netherlands
  • Jobsrepublic
    Manager of Customer Success & Social Recruitment strategy (a.i)
    July 2019 - December 2019 (5 months)
    Amsterdam, Netherlands
    Responsible for: Customer Success team Jobmarketing Campaigns Social Recruitment Campaigns Career Websites Candidate en Employee Journey optimisation Process Optimization
Recommendations
Education
  • Beeckestijn Business School, Customer Experience & Multichannel Management (post doc)
    Beeckestijn Business School
    2014
    Beeckestijn Business School, Customer Experience & Multichannel Management (post doc)
  • Digital Marketing Course, Digital Marketing
    MMC Learning, (Accredited by the CAM Foundation & Awarded by the Chartered Institute of Marketing)
    2012
    Digital Marketing Course, Digital Marketing
  • Post-HBO, Digital Marketing
    Beeckestijn Business School
    2010
    Post-HBO, Digital Marketing
  • Master of Economics
    Universiteit Utrecht
    2005
    Master's degree, Economics
  • Master of Laws
    Universiteit Utrecht
    2005
    Master of Laws (LLM), Law