About Alberto
English
Native or bilingual
Spanish
Native or bilingual
Experience
- J.G. Refrigeración S.L.Communication & Digital Marketing ManagerJanuary 2015 - January 2024 (9 years)Málaga, Spain– Sole strategic lead for all marketing and communications across the organisation.– Developed 360º strategies spanning branding, social media, content marketing, SEO, and internal comms.– Implemented digital transformation doubling revenue from €200K to nearly €1M in two years.– Built relationships with banks, government institutions, clients, suppliers, and external agencies.– Repositioned a 40-year-old industrial B2B company as a modern, competitive brand in its sector.– Delivered speeches at C.E.S. San José and Miguel Romero Esteo, receiving diplomas of recognition.
- Self-Managed PortfolioVacation Rental Marketing & Operations ManagerJanuary 2016 - January 2023 (7 years)– Scaled a single property to a portfolio of 5 rental units, growing revenue and operational performance.– Maintained 5-star ratings on Airbnb and Booking.com throughout the entire tenure.– Managed full-cycle digital marketing: listings, photography, dynamic pricing, multi-platform optimisation.– Supervised operational team handling cleaning, maintenance, check-in/out, and guest transport.
- ETC VenuesConference & Events Facilities CoordinatorJanuary 2012 - January 2013 (1 year)London, UK– Selected as first employee to launch a new venue — established all operational systems and processes.– Recruited and trained the initial operations team ensuring high-performance standards from day one.– Achieved 100% daily task completion across room setup, catering, coffee points, and ad-hoc requests.
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Education
- MScChamber of Commerce2021MSc
- BAUniversity of Málaga2020BA