About Alejandro
I am a Business & IT Transformation Consultant with over a decade of experience bridging the gap between business and technology. My background combines hands-on software engineering (Java, Spring Boot, Microservices, Kubernetes, containerized applications) with Agile leadership (Scrum Master, SAFe RTE, Agile Coach). This unique blend allows me to speak the language of both developers and executives — and to design solutions that are technically sound and strategically aligned.
Over the years, I have:
Facilitated PI Plannings, workshops, and transformation programs using Liberating Structures, Design Sprints, and TBR.
Led organizations towards Agile and Lean practices, building continuous improvement systems and nurturing servant leadership.
Delivered enterprise-level solutions with a focus on systems thinking, software craftsmanship, TDD/BDD, and clean code principles.
Explored AI and creative problem-solving to create solutions that truly impact people’s lives.
I breathe the Agile Manifesto and its 12 principles, and I enjoy working with organizations that want to elevate both their technology and their people. My passion lies in enabling teams, coaching leaders, and designing high-level IT strategies that drive sustainable transformation.
Areas of expertise:
IT & Business Transformation Consulting
Agile Coaching (Scrum, SAFe, Kanban, RTE)
Enterprise Agility & Systems Thinking
Software Architecture (Microservices, APIs, Kubernetes)
Workshop Design & Facilitation
Continuous Improvement & Lean Thinking
I am always looking for opportunities where I can bring both my technical depth and transformation expertise to create meaningful impact.
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- Arkad FBAFounder & IT Transformation ConsultantDIGITAL AND ITApril 2025 - Today (1 year and 2 months)Hoorn, NH, NetherlandsFounded and led Arkad Ecom Experts, a consultancy and training initiative focused on digital transformation in e-commerce and online sourcing.Designed and delivered a complete training program on efficient product sourcing (manual, semi-automated, and automated) for Amazon FBA, combining technical excellence with Agile facilitation methods.Conducted market research and keyword analysis (Google Keyword Planner) to identify niche opportunities and design a value proposition aligned with customer demand.Created and facilitated a 6-week live masterclass for 50+ students, delivering more than 10 hours of interactive training using Training from the Back of the Room and Liberating Structures.Developed practical modules where participants learned to:Apply Keepa for Amazon product analysis.Build custom Python scripts with ChatGPT to automate product scraping and sourcing processes.Implemented ClickFunnels-based digital ecosystem, including a lead magnet campaign, live webinars, a private online community, and personalized coaching sessions to ensure customer success.Acted as lead facilitator and consultant, guiding students through hands-on exercises, validating results, and fostering a culture of continuous improvement.Balanced technology, business, and client engagement, demonstrating the ability to design, execute, and scale digital solutions that deliver real value.Core competencies applied: Agile Coaching, Systems Thinking, Digital Transformation, Workshop Facilitation, Software Engineering (Python), Customer-Centric Design.
- EVBoxRelease Train Engineer (RTE) / Agile CoachAUTOMOBILEMarch 2023 - April 2025 (2 years and 1 month)Amsterdam, NetherlandsLed the Agile Release Train (ART) across multiple domains (embedded software, cloud, and mobile applications), enabling alignment and delivery in a highly complex system landscape.Facilitated Program Increment (PI) Planning events, workshops, and large-scale alignment sessions, ensuring strategy execution and value delivery across 10+ Scrum teams.Coached Scrum Masters, Product Managers, Architects, and business stakeholders to embrace Agile ways of working, fostering continuous improvement and collaboration across organizational levels.Acted as a bridge between C-level executives, PMO, and development teams, translating strategic objectives into actionable delivery plans.Introduced facilitation techniques (Liberating Structures, Training from the Back of the Room) to maximize engagement, clarity, and ownership during critical decision-making sessions.Drove stakeholder management across business and technology, ensuring transparency, alignment, and prioritization of key initiatives.Oversaw the successful delivery of major product lines, including the Eichrecht-certified EV chargers for the German market, meeting regulatory and market demands under challenging timelines.Promoted a culture of system thinking, Agile leadership, and customer value focus, significantly improving coordination and delivery predictability in a complex environment.Core competencies applied: SAFe Release Train Engineering, Agile Coaching, Stakeholder Management, Workshop Facilitation, Systems Thinking, Embedded & Cloud Software Delivery, Change Leadership.
- EVBoxScrum Master / Agile CoachAUTOMOBILESeptember 2021 - March 2023 (1 year and 6 months)Amsterdam, NetherlandsServed as Scrum Master for the GED team, responsible for the display systems of EV chargers, including compliance-critical features such as Eichrecht for the German market.Coached teams and stakeholders on Agile principles, fostering adoption of the Agile Manifesto and its 12 principles through practical workshops and continuous guidance.Facilitated retrospectives and ceremonies using Liberating Structures, driving engagement, creativity, and actionable improvements within the team.Launched and coached a new CI/CD Scrum team, leveraging DevOps expertise to design and implement robust pipelines that significantly reduced release cycles and eliminated waste in delivery processes.Applied technical leadership in cloud and systems integration to align embedded, cloud, and hardware teams, overcoming challenges of non-cross-functional structures.Maintained a positive, value-driven leadership style, ensuring focus on delivering customer value at the end of every sprint.Partnered closely with Product Owners and architects to improve backlog refinement, prioritization, and release readiness.Core competencies applied: Scrum Mastery, Agile Coaching, Workshop Facilitation, DevOps & CI/CD Enablement, Cloud Integration, Stakeholder Engagement, Continuous Improvement.
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Education
- TrainingScaled Agile, Inc.2022Training
- Professional Scrum Master II (PSM II) view credential2025Professional Scrum Master II (PSM II) view credential
Certifications
- Professional Scrum Master II (PSM II)Scrum.org2025
- Certified Kubernetes Application Developer (CKAD)Linux Foundation2019