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Alexander Stenfert KroeseAS

Alexander Stenfert Kroese

Ex-McKinsey | Freelance Strategy Consultant

€1,600/day
Amsterdam, NL
3-7 years
Commercial strategy
Pricing strategy
Due dilligence
Interim management
Business development

Average response time: 1 hour

About Alexander

Former McKinsey consultant (Growth, Marketing and Sales practice) working independently with PE firms, corporates and management teams on commercial strategy, due diligence, go-to-market, pricing and interim management.

Previously in senior commercial roles at Stryker and Royal Philips. Active across B2B and B2C industries including chemicals, energy, automotive, consumer and technology. I build and run AI-powered workflows alongside advisory work.

  • Dutch

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • Stenfert Kroese Consulting
    Independent Consultant
    April 2026 - Today (2 months)
    Amsterdam, Netherlands
    Advisory across commercial strategy, pricing, and AI. Engagements span commercial due diligence, commercial strategy, go-to-market, and AI integration for PE investors and mid-market corporates. Selected engagements:
    • - Major greenhouse builder, commercial due diligence: led a three-week market segmentation as the analytical core of the CDD, covering segment definition, competitor mapping, and value chain analysis.
    • - Small B2B company, financial cash flow model: built a detailed cash flow model to support financial planning and investor reporting.
    Commercial strategy Pricing strategy Interim management Business development Corporate strategy
  • McKinsey & Company
    Consultant
    October 2023 - March 2026 (2 years and 5 months)
    Amsterdam, Netherlands
    Member of the Growth, Marketing and Sales practice. Strategy and commercial advisory across B2B industries. Led structured analysis and client delivery at senior team level. Selected engagements:
    • - Chemicals player, commercial pricing system: implemented a commercial pricing system covering pricing strategy, pricing logic, and phased go-live implementation.
    • - Oil and gas player, value-based pricing: built a value-based pricing model and recommendation as part of a full-potential programme. Implementation drove a EUR 9M revenue uplift within the first six months.
    • - Major car importer, sales and growth transformation: a overhaul of the aftermarket network, redesigning strategy and to unlock underutilised revenue across the centre portfolio.
  • Stryker
    Brand Marketing Manager
    April 2022 - July 2023 (1 year and 3 months)
    Amsterdam, Netherlands
    • - Led commercial strategy and go-to-market for a portfolio of medical devices across EMEA, with full P&L accountability as portfolio manager.
    • - Managed cross-functional teams across marketing, sales, and supply chain. Responsible for pricing, positioning, and commercial performance of the portfolio.
    • - Drove revenue growth through targeted segment strategies, product launches, and key account partnerships.
Check out Alexander's experience

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Education

  • MSc International Business
    EAE Business School
    2016
    MSc International Business
  • Bachelor International Business and Management
    Amsterdam School of International Business
    2015
    Bachelor International Business and Management

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