About Alexandra
SERVICES OFFERED
BRAND STRATEGY/CONCEPT launch
🔘 Product launch expertise: teasing, launch, and post-launch campaigns
🔘 Brand storytelling and positioning
🔘 Strategic guidance to build brand awareness and engagement
SOCIAL MEDIA/PAID
🔘 Social Media Audit
🔘 Implementation of a consistent strategy for your social networks
🔘 Content audit and strategic recommendations
🔘 Implementation of a content strategy
🔘 Creation and management of paid ads : TikTok, Instagram, Facebook, Google ads.
E-COMMERCE
🔘 Budget optimization to increase traffic and revenue 🚀
🔘 Management of e-commerce site optimization and revenue opportunity identification
🔘 Management of email campaigns, including design, A/B testing, and analysis
🔘 Daily analysis and monitoring of campaign profitability 📈
🔘 Management of digital campaigns (SEM, Display, Social, Affiliate)
WEBMARKETING
🔘 Creation of banners for your company – Daily site management – Content creation – Performance tracking on Google Analytics
🔘 KPI reporting (sales, traffic, etc.)
PRODUCTION
🔘 Paid Ads: Implementation and management of paid campaigns (Meta, TikTok, Google Ads) with full-funnel strategy expertise and performance analysis
🔘 Newsletter creation on Mailchimp, figma
🔘 Whitepaper creation
🔘 Scheduling and analysis of posts
🔘 Managing Instagram, Twitter, Facebook, LinkedIn pages
🔘 Monitoring, benchmarking, moderation, and community management
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Rennes (up to 50km), Bordeaux (up to 10km)
Experience
- AccorSenior Social Media & Influence Manager EuropeHOSPITALITYJune 2025 - Today (1 year)Paris, FranceConsulting contract(Midscale Brands: Novotel, Mercure, Handwritten Collection & Tribe)I joined Accor to oversee and elevate the social media and influencer strategies across Europe and North Africa for some of the group’s most iconic midscale brands.Key responsibilities:- Led the social media strategy and content calendar across multiple brands and markets.- Developed influencer marketing campaigns to amplify brand awareness and drive engagement.- Collaborated cross-functionally with brand, creative, and performance teams to ensure consistent messaging and strong campaign execution.- Monitored and analyzed performance metrics to optimize strategy and report on campaign effectiveness.- Growth marketing strategies to drive revenue
- MicrosoftE-commerce LeadTECHApril 2024 - November 2024 (8 months)Paris, FrancePlanning and execution of online campaigns, promotions, deals pages, and valueproposition merchandising strategies, with the goal of optimizing the customerexperience to increase sales for the Microsoft Store.Analysis of KPIs (LTV, ROAS, CPC, revenue) linked to marketing campaigns, productlaunches, promotions, and seasonal trends.Management of partnerships and budget (Paylead, Spotify, Samsung, Amex) to drivemeaningful business results.
- RoborockDigital Marketing ManagerE-COMMERCEApril 2022 - March 2024 (1 year and 11 months)
- En tant que membre de l'équipe marketing internationale :
* Responsable de la coordination des opérations marketing, notamment la stratégie sur les réseaux sociaux, les événements live shopping, le calendrier éditorial et les campagnes avec des influenceurs.* Gestion des plateformes TikTok, Instagram et Facebook pour augmenter les ventes et renforcer la notoriété de la marque.* Supervision des lancements de nouveaux produits et gestion des budgets de campagne pour le marché français.* Report des performances des campagnes et analyse des ventes sur différentes plateformes telles qu'AliExpress, Amazon et Cdiscount pour identifier les opportunités d'amélioration et d'optimisation.- Note : Roborock est le leader mondial des aspirateurs robots, ayant réalisé une croissance remarquable passant de 150 millions à plus de 1 milliard de dollars en seulement cinq ans, avec 417 brevets déposés en 2022.
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Education
- Master 1 Innovation en Marketing, Digital et CommunicationESP - Ecole Supérieure de Publicité2018Open Innovation Séminaire Océan Bleu Stratégie Omnicanale Expérience Client Net économy et transformation digitale Planning stratégique Marketing expérientiel Neurosciences et communication Introduction au design thinking Trendspotting Soft skills Gestion de l’innovation : méthodes agiles & Lean innovation Intercultural Management Stratégies de Communication digitale Mémoire de fin d’année : « Comment exploiter les nouvelles technologies et l’intelligence artificielle afin de modifier la façon dont nous mangeons et d’en apprendre plus que nos habitudes ? »
- Bachelor stratégie Marketing & Communication / IAA : l’international Advertising AssociationESP PARIS - Ecole Supérieure de Publicité2017Double diplôme : Bachelor stratégie marketing & communication / IAA : l’international Advertising Association Depuis 1927, l’ESP révèle l’esprit pionnier des professionnels de la communication, du marketing et de la publicité. Elle est la deuxième école de communication française ! La seule école de communication française reconnue par l'International Advertising Association (IAA)