About Anaelle
Freelance BDR / SDR B2B SaaS, specialized in generating sales-ready meetings and building predictable pipelines for SaaS and tech companies.
I help startups, scale-ups, and enterprise teams connect with decision-makers and convert cold or inbound leads into well-qualified opportunities, aligned with their ICP and sales strategy.
My approach combines structured sales frameworks (BANT, discovery, qualification) with a consultative and human sales approach. I focus on quality over volume — meetings that convert and move deals forward.
What I do
- B2B SaaS meeting generation (outbound & inbound)
- Lead & account qualification (ICP, strategic accounts)
- Multichannel prospecting: cold email, LinkedIn, phone
- Appointment setting with decision-makers (C-level, VP, Head of)
- CRM hygiene, follow-ups & pipeline reporting
Tools & Sales Stack
Salesforce · HubSpot · Pipedrive · LinkedIn Sales Navigator · Outreach · Gong · Aircall
Experience & Context
- SaaS, tech & digital products
- Startups, scale-ups & enterprise environments
- International sales: Europe, US, Middle East & APAC
- Close collaboration with Sales & Account Executives for smooth handovers
CALL TO ACTION
If you’re looking for a reliable freelance BDR who can turn prospects into qualified meetings and real pipeline impact, let’s discuss your goals and ICP.
French
Native or bilingual
English
Fluent
Can work on-site
Leiden (up to 15km), Amsterdam (up to 10km), Den Haag (up to 10km)
Experience
- MIROOutbound SDR / BDR – Miro (Enterprise SaaS)TECHSeptember 2024 - October 2025 (1 year and 1 month)Amsterdam, Netherlands
- Built and qualified outbound pipeline across strategic French enterprise accounts (LVMH Group, Renault, Stellantis…) using a structured multi-channel approach (cold calls, LinkedIn, personalized email).
- Maintained a high outbound cadence (up to 50–100 calls/day) targeting senior stakeholders across Product, Design, Engineering and Operations.
- Generated 10–15 qualified enterprise meetings/month through outbound and led first-call discovery in French & English, converting prospects into ~3–6 sales-ready opportunities/month to drive pipeline growth and new logo acquisition.
- DelicornerBusiness developerRESTAURANTS AND FOOD SERVICESeptember 2023 - September 2024 (1 year)Paris, France
- Qualified and followed up with 400+ prospects across the French, English and Italian markets.
- Managed multi-channel outreach and lead nurturing to convert prospects into sales-ready opportunities.
- Generated €1,200 in MRR from major accounts by supporting deal conversion and closing activities.
- Contributed to pipeline growth by ensuring structured CRM follow-up and consistent prospect engagement.
- FairMooveFreelance Business developerTRAVEL AND TOURISMMarch 2023 - July 2023 (4 months)Innsbruck, Austria
- Ran a cold calling campaign targeting guesthouses and holiday rentals to raise awareness and drive sign-ups for a training program.
- Contacted and qualified ~300 prospects, ensuring structured follow-up and outreach tracking.
- Generated ~30 registrations, using a conversion-focused pitch and objection handling.
- Maintained accurate reporting and pipeline updates throughout the mission.
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Education
- Driving LicenceDriving Licence
- Master 2 Sales and Brand ManagementMCIentrepreneurSchool,Innsbruck(Austria),03/2023-06/2023Master 2 Sales and Brand Management