About Andrea
Email Marketing Automation Solutions for Your Businesses
I’m Andrea Gross, and I help businesses build impactful email programs.
With nearly 20 years of email and design experience, I provide the technical expertise and “nudge” you need to launch your first campaign or optimize what you already have.
How I Can Help:
- Email Marketing Implementation & Execution: I handle everything from strategy and execution to ongoing analysis and optimization.
- Marketing Automation: I build journeys to ensure your marketing works when your customers are active, not just during regular business hours.
- Graphic Design: With my education in graphic communications and 10+ years of professional experience, I know how to make any communication look great.
I Have Multiple Certifications:
- Customer.io Certified Partner
- Klaviyo Product Certificate
- Digital Marketing Professional Certification
- Salesforce Certified Marketing Cloud Email Studio
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Associate
- Salesforce Certified Marketing Cloud Account Engagement Specialist
- MailerLite Certified
- Mailchimp Certified
Additional ESPs & CRMs:
- Brevo
- ActiveCampaign
- Iterable
- Pipedrive
- HubSpot
- Constant Contact
I’m based in the Netherlands, but work globally. I offer day rates, project-based support, and monthly retainer agreements.
If you’re ready to get expert help with your email marketing, I’d love to chat.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Little Nudge Marketing BVFreelancerRETAIL (SMALL BUSINESS)September 2025 - Today (9 months)Amsterdam, Netherlands
Email Marketing Automation Solutions for Small Businesses
I help businesses build impactful email programs. With nearly 20 years of design and email experience, I provide the expertise and help you need to launch your first campaign or optimize what you already have. With experience in nearly a dozen programs, I can work with what you already have or recommend what to use now. - FTL FinanceEmail Marketing ManagerBANKING AND INSURANCEMarch 2024 - June 2025 (1 year and 3 months)St Charles, MO, USA• • Established Key Performance Indicators (KPIs) and optimized Google Analytics 4, enhancing emailreporting with Salesforce tools, I identified opportunities for optimization.• • Executed a comprehensive content strategies and retention strategy that enhanced customerexperience across all touchpoints, aligning with business objectives and increasing loyalty and customer engagement by 2% in 4 months.• • Improved bi-monthly newsletter Click-to-Open Rate (CTOR) 13.68% in one year• • Reduced bi-monthly newsletter Opt-out Rate by 7.7% in one year• • Drove content distribution strategies through email with a single campaign driving a 6.41% increase in YouTube subscribers• • Developed a robust A/B testing strategy to learn audience behaviors and optimize user experience• • Utilized data to inform content strategy and content creation
- Career.ioSenior Email Marketing ManagerSOFTWARE PUBLISHINGMay 2021 - December 2023 (2 years and 7 months)Breda, Netherlands• • As the subject-matter expert for email marketing strategies and best practices, I fostered a collaborative environment with global stakeholders. I developed a product marketing roadmap that included complex customer journeys, personalization, and advanced audience segmentation.• • As a marketing manager, I created training materials for colleagues on how to best utilize Jira. I also developed an internal marketing process and marketing operations process for the company that increased output and efficiency and met vital business needs. I also managed vendorrelationships that were critical to our marketing systems.• • By generating reports, discovering insights, and providing analysis on campaign performance, Ioptimized email marketing campaigns, resulting in an 11.97% revenue increase, a 49.98% decrease in bounce rate, an increased average session duration by 9.8%, and an increase in the overallengagement rate 30.88% between 2022 and 2023.
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Certifications
- Mailchimp Foundations Certification (Credential ID 411982366)Intuit Mailchimp2026
- AMA PCM® Digital Marketing CertificationAmerican Marketing Association2023