Description

An experienced and results-oriented communication professional with over 15 years of expertise ininternal, external, and corporate communication, project management, digitalization, and changeprojects. Proven experience in setting up and successfully leading smaller teams.

Equipped with strong strategic, analytical, and executive skills, I easily switch between short- and long-term strategies and quickly implement actions that have immediate impact and provide direction for long-term developments to contribute to structural growth.

CHARACTERISTICS•

Strong analytical capabilities•

Problem solver, pragmatic•

Communicates effectively between board and floor•

Entrepreneurial mindset•

Maintains a results-oriented approach•

Provides effective people management

Languages

German
Native or bilingual
Dutch
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Utrecht (up to 50km)

AI Compliance Academy
Founder
January 2025 - Today (1 year and 5 months)
Bilthoven, Netherlands
• • Guiding organisations through the transition to responsible AI usage.
• • Training and advisory platform helping organisations build AI literacy and governance in line with the EU AI Act. Delivering in-company training programmes (AI literacy
levels 1 & 2) on a one-day-per-week basis, alongside freelance engagements. Available for retention/CRM roles 4 days per week.
Ncardia Services BV
Head of Brand & CRM a.i.
BIOTECH
January 2022 - January 2024 (2 years)
Leiden, Netherlands
• • Owned the HubSpot CRM end-to-end: lifecycle flows, email campaigns, segmentation, and marketing automation across the full customer journey.
• • Defined and tracked KPIs; built a structured reporting cadence to leadership, with measurable improvements in campaign performance and engagement.
• • Coached the team in data-driven working; the marketing and CRM operation now runs fully independently and at scale.
Merck KGaA
Global Head of Corp. Comms & Branding
PHARMACEUTICALS INDUSTRY
January 2020 - January 2022 (2 years)
Darmstadt, Germany
• • Project: Global digitalisation of PR and brand communication processes for 50,000+ employees.
• • Execution: Harmonisation of digital infrastructure and brand compliance in complex global markets.
• • Impact: Increased operational efficiency by streamlining international workflows and tools.