Ashley Zhu

I help startups and consumer brands turn ideas into clear strategies and actionable plans.

My background is in growth marketing, brand strategy, and user research, with a strong focus on understanding user behavior and translating insights into positioning, content, and go-to-market strategies.

I just graduated from my masters, during my academic journey, I’ve worked on strategic and marketing projects for brands such as TUI, Philips Avent, and The Vegetarian Butcher. For those projects, I mainly contributed on growth/go-to-market strategy, brand/product positioning, user research/behavioral insights, and content/launch planning.

I enjoy working with early-stage teams and fast-moving environments where clarity, structure, and alignment are key. I’m hands-on, detail-oriented, and comfortable supporting both strategy and execution.

I can help with:

Growth & go-to-market strategy

Brand positioning & messaging

Content and launch planning

User research & insights

Early-stage product and brand storytelling