About Aster
Brand & Marketing Consultant voor sport-, outdoor- en lifestylemerken
Met 7+ jaar ervaring in brand marketing en e-commerce help ik merken groeien via strategie, content en activatie. Van het bouwen van een onderscheidende merkpositionering tot het leiden van 360° campagnes, het versterken van communities en het optimaliseren van marketing met AI en data.
Ik werk met purpose-driven merken die willen opvallen en relevant willen blijven. Mijn aanpak is doelgericht, creatief en onderbouwd met klant- en marktinzichten.
Sectoren waar mijn interesse ligt: Sport, outdoor, lifestyle, duurzaamheid, hospitality, kunst en cultuur
Wat ik voor jou kan betekenen:
- Merkstrategie & Positionering - Van waardepropositie tot tone-of-voice, inclusief marktonderzoek en klantinzichten
- Campagneontwikkeling - Creatie en coördinatie van 360° campagnes van concept tot uitvoering
- Contentstrategie - Vertaling van merkverhaal naar social, web en activaties
- Communitybuilding & Partnerships - Opzetten van purpose-driven communities en ontwikkelen van influencer seeding programma’s en strategische samenwerkingen.
- Advertising & Media - Ervaring met paid media, ATL-kanalen en samenwerking met media-, online marketing- en creatieve bureaus
- AI-gedreven Marketing - Gecertificeerd in AI in Marketing (EUR, 2025), inzetbaar voor snellere en slimmere processen
Recente projecten: Ontwikkelen van marketingplan, merkstrategie en rebranding voor een high-end fietsenwinkel in Amsterdam.
Klaar om een merk te bouwen dat mensen raakt en blijft hangen? Laten we samenwerken.
Dutch
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Amsterdam (up to 50km)
Experience
- No Ordinary Marketing AgencyBrand Marketing Consultant (freelance)May 2025 - Today (1 year and 1 month)Amsterdam, Netherlands• Offering brand and marketing consultancy to companies / brands in the following categories: sport, lifestyle, outdoor, hospitality, health, sustainability, culture and art.• Campaign development and management (from opportunity to concept to launch).• Community building and audience engagement• Content planning and creative direction support• Driving brand consistency across all brand touchpoints• Partnerships and sponsoring (with media, teams, athletes and ambassadors)
- BBB CyclingBrand ManagerOctober 2020 - April 2025 (4 years and 6 months)The Hague, Netherlands• Led the global repositioning of BBB Cycling from a B2B brand to a B2C-recognised performance cycling accessory brand.• Developed and executed 360° brand and product campaigns in alignment with product, sales, and creative teams.• Aligned global product launches and seasonal campaigns through close collaboration with the export team.• Developed and managed product seeding programs with influencers to boost visibility and drive authentic consumer engagement.• Established important partnerships with grassroot projects and cycling teams, leveraging collaborative opportunities for growth.• Directed agency output across digital, social, and ATL channels, ensuring brand consistency.• Maximised ROI through targeted online marketing and ATL media planning.• Used GA4, Google Ads, and META insights for campaign reporting and data-led optimisation.
- No Ordinary Women Cycling ClubCo-founderJanuary 2020 - Today (6 years and 5 months)Amsterdam, Netherlands• Leading a growing women and non-binary cycling community in Amsterdam with 60+ active members, eight ride leaders and a community manager.• Board member, in charge of partnerships and branding.• Coordinated joint events with prominent brands including premium apparel brands Rapha and Pas Normal Studios.• Aligned activations with key cultural events in cycling (e.g. Le Tour de France Femmes, International Women's Day), increasing brand relevance.• Realising +25% organic growth in Instagram followers every 3 months.
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Education
- Artificial Intelligence in MarketingErasmus University Rotterdam2025Artificial Intelligence in Marketing
- Google Analytics 4Academy2023Google Analytics 4