About Celeste
English
Native or bilingual
Dutch
Native or bilingual
German
Fluent
Spanish
Basic
Experience
- Sora & Sora ConsultingFREELANCE COMMUNICATIONS ADVISORCONSULTING AND AUDITSJune 2022 - Today (4 years)Amsterdam, Netherlands• Launched Sora & Sora Consulting to deliver strategic communications, content, and bid management solutions for clients across sectors and markets.• Advised clients in New York and Amsterdam on strategic communications planning, marketing analytics, content development, and tender proposals.• Since 2022, developed and led academic courses and tailor-made lectures on Internal and Employee Communications, Persuasive Communications, Branding, PR, and Crisis Communications at Bifröst University in Iceland.• Facilitated cross-cultural workshops for professionals and students, focusing on pitching strategies, integrated PR, and marketing communication best practices.
- ING BankSTRATEGIC COMMUNICATIONS ADVISORSeptember 2021 - September 2024 (3 years)Amsterdam, Netherlands• Managed cross-functional teams (and led a team of five advisors) to develop and execute strategic communication plans, aligning corporate objectives for internal audiences and for external marketing goals. This resulted in a measurable increase in engagement, global brand awareness, and stronger long-term stakeholder partnerships.• Led large-scale internal brand activations and events, including the Global Innovation Summit 2022 with 2,300+ internal registrations, successfully managing budget, C-suite alignment, cross-business planning, and agency negotiations to ensure a seamless, high-impact rollout.
- Wunderman Thompson - WPP (Microsoft als client)BUSINESS PROGRAM & EVENTS MANAGEROctober 2020 - September 2021 (11 months)Amsterdam, Netherlands• In this dual role: Managed internal and external communications and event branding for Microsoft, ensuring alignment with corporate policies on accessibility, inclusion, and brand integrity.• Planned and executed 50+ B2B events, campaigns, and workshops across the EMEA region, contributing to client retention and increased brand awareness among FTSE 100 companies in the NL/EU markets.• Led operations at the Microsoft Technology Centre (MTC), coordinating in-person and virtual sessions between clients and experts on emerging digital technologies and innovation strategies.
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Education
- BSc.Erasmus UniversiteitBSc.
- Master's (M.A.)Erasmus UniversiteitMaster's (M.A.)