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Celeste De BeerCD

Celeste De Beer

Supermalter

MARKETING & COMMUNICATIONS ADVISOR

€485/day
2 projects
Amsterdam, NL
3-7 years

Average response time: 1 hour

About Celeste

Meertalige senior communicatieadviseur met meer dan 7 jaar internationale ervaring in zowel de publieke als private sector, met een achtergrond in overheid, financiën, technologie, retail en academische instellingen.
Expert in interne en externe communicatie, stakeholdermanagement en het leiden van strategische initiatieven van concept tot uitvoering. Ervaren in het adviseren van senior leiders, het managen van impactvolle marketingcampagnes en het vertalen van complex beleid naar heldere, toepasbare boodschappen. Nederlandse met een internationale achtergrond en werkervaring in multiculturele teams en complexe matrixorganisaties.

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Multilingual senior communications advisor with 7+ years of international experience across private and public sectors, with a background in government, finance, tech, retail, and academia.
Proven track record in internal and external communications, stakeholder engagement, and leading strategic initiatives from concept to execution. Skilled in advising senior leadership, managing high-impact campaigns, and translating complex policy into clear, actionable messaging. Native Dutch speaker with a global mindset, experienced in navigating multicultural teams and complex matrix organizations.

Skills:
Internal & External Communications | Change & Crisis Communications | Budgeting & Forecasting | Global Media Strategy & Copywriting | Media, Press & Influencer Partnerships | Digital Content & Omnichannel | Event & Project Management | Marketing Metrics & Analytics | Stakeholder Relationship Management | Cross-Functional Collaboration | Project Management | Team Leadership & Development

Tech skills: Microsoft Teams & Office Suite (Excel, Word, PowerPoint, Outlook), Google Workspace (Docs, Sheets, Slides, Drive, Meet) Keynote, Slack, Trello, Asana, Mailchimp
  • English

    Native or bilingual

  • Dutch

    Native or bilingual

  • German

    Fluent

  • Spanish

    Basic

Can work on-site
Amsterdam (up to 50km)

Experience

  • Sora & Sora Consulting
    FREELANCE COMMUNICATIONS ADVISOR
    CONSULTING AND AUDITS
    June 2022 - Today (4 years)
    Amsterdam, Netherlands
    • Launched Sora & Sora Consulting to deliver strategic communications, content, and bid management solutions for clients across sectors and markets.
    • Advised clients in New York and Amsterdam on strategic communications planning, marketing analytics, content development, and tender proposals.
    • Since 2022, developed and led academic courses and tailor-made lectures on Internal and Employee Communications, Persuasive Communications, Branding, PR, and Crisis Communications at Bifröst University in Iceland.
    • Facilitated cross-cultural workshops for professionals and students, focusing on pitching strategies, integrated PR, and marketing communication best practices.
    Internal communication Content marketing
  • ING Bank
    STRATEGIC COMMUNICATIONS ADVISOR
    September 2021 - September 2024 (3 years)
    Amsterdam, Netherlands
    • Managed cross-functional teams (and led a team of five advisors) to develop and execute strategic communication plans, aligning corporate objectives for internal audiences and for external marketing goals. This resulted in a measurable increase in engagement, global brand awareness, and stronger long-term stakeholder partnerships.
    • Led large-scale internal brand activations and events, including the Global Innovation Summit 2022 with 2,300+ internal registrations, successfully managing budget, C-suite alignment, cross-business planning, and agency negotiations to ensure a seamless, high-impact rollout.
    Corporate Communications Strategic Communications Internal communication External communication communication plan
  • Wunderman Thompson - WPP (Microsoft als client)
    BUSINESS PROGRAM & EVENTS MANAGER
    October 2020 - September 2021 (11 months)
    Amsterdam, Netherlands
    • In this dual role: Managed internal and external communications and event branding for Microsoft, ensuring alignment with corporate policies on accessibility, inclusion, and brand integrity.
    • Planned and executed 50+ B2B events, campaigns, and workshops across the EMEA region, contributing to client retention and increased brand awareness among FTSE 100 companies in the NL/EU markets.
    • Led operations at the Microsoft Technology Centre (MTC), coordinating in-person and virtual sessions between clients and experts on emerging digital technologies and innovation strategies.
    Sales B2B Marketing Events Communication strategy Technology

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Education

  • BSc.
    Erasmus Universiteit
    BSc.
  • Master's (M.A.)
    Erasmus Universiteit
    Master's (M.A.)

Skill set

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