About Cesar
Available for Freelance/Interim roles
15+ years helping global food ingredient suppliers and manufacturers enter and optimize their presence in Europe. Expertise in B2B lead generation, sales strategy, and supplier networks in food production. I can help you establish a strategy on where to establish your presence in Europe, who the major players are in various segments (including private label) and what the key factors are in entering the European market. I can build a leads list including key persons in each organisation. I'm easy to talk to, open to different challenges, and ready to put extra work in to get the best result.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Dutch
Conversational
Can work on-site
Amsterdam (up to 50km)
Experience
- Magellan Food Ingredients BVFounder/DirectorApril 2024 - Today (2 years and 2 months)Netherlands• ● Establishing and running a distribution business from scratch. Managing finance, accounting, purchasing, sales, marketing and logistics• ● Created a network of global suppliers and working support functions from external parties (QC, Logistics, Marketing, Accounting, R&D)• ● Generated a pipeline of over 50 projects with a short term potential of over €1,5m• ● 2025 sales >€100k, ingredients included in leading brands. Exclusive supplier agreements signed. Expected to reach €500k+ in 2026• ● Exhibited with own stand at Food Ingredients Europe and Free From Exhibition. Organised all planning and execution of stand• ● Weekly travel across Benelux, Germany, France and UK to visit suppliers/customers and trade shows• ● Achieved quality certifications for the company; Organic (SKAL) and IFS Broker• ● Confident in negotiating and presenting in English, French, Dutch & Spanish. A strength in presenting technical and innovative products.
- dsm-firmenichAccount Manager/Regional Key Account Manager/Global Key Account ManagerJuly 2021 - March 2024 (2 years and 8 months)Netherlands• ● Home based role. Responsibility to plan and arrange own sales strategy, travel plans and accountable for own sales plan and budget with customer base.• ● Managing presentations and bringing together internal parties and resources for best impact to increase sales.• ● Managing portfolio of 30 customers for over €9m in sales incl. regional/global responsibility of blue-chip customers• ● Covering multiple segments and product portfolios (Beverages, Sports Nutrition and Savoury)• ● Adept at managing internal CRM (Dynamics), SAP and forecasting systems. Quick to learn complex systems.• ● In first year increased sales by over 10% (€1m).• ● Working with teams internally to improve processes and systems (CRM, pricing tools, systems)
- Bouwhuis Enthoven B.V.Manager/ Business DevelopmentMarch 2015 - July 2021 (6 years and 4 months)Raalte, OV, Netherlands• ● Create new sales avenues (hunting) by analysing market opportunities and generating internal programs to sell to new markets.• ● Make technical presentations and make offers to over 84 customers in UK, Ireland, France and Spain to maintain and build relationships.• ● Over 300 customers identified as potentials. 28 converted adding over €1 m in sales to the company. Over 26 strong opportunities to close worth €8.5m.• ● Increased sales by 48% to €3m. Increased sales in 4 out of 5 years. 24% and 16% in first and second year respectively.• ● Identified a confirmed potential of €11 million of new sales to be potentially won.• ● Additionally in charge of developing internal market information reports and marketing strategy including content and promotional activity for the group.
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Education
- MA International BusinessThe University of Edinburgh2009
- Bilingual International BaccalaureateInternational School of Geneva2005Bilingual International Baccalaureate