Description

I help media and tech companies understand their audiences so that they can make smarter decisions about content, product and growth.

With 10+ years of experience in streaming, tech and digital media, I design and deliver research that answers the questions that actually matter to your business: Who are your users? What drives engagement and retention? Where are you losing people — and why? How do you compare to competitors?

What I can do for you:

I work across the full research mix — quantitative surveys, qualitative interviews and focus groups, mixed-methods studies, behavioural analysis, and competitive landscape research. I'm comfortable owning a project end-to-end, from defining the research question through to executive-ready deliverables.

Where I specialise:

Audience segmentation and persona development
Consumer behaviour and engagement research
Retention and churn analysis
User research for digital products and platforms
Market and competitive analysis

Who I work with:

Streaming platforms, digital media companies, content businesses, and digital products with a consumer focus. If you need senior research capacity on a project basis (without the overhead of a full-time hire), then I’d love to hear from you.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Rotterdam (up to 50km)

WaterBear Network
Senior Partnerships & Impact Manager
FILM AND AV
January 2025 - July 2025 (6 months)
Amsterdam, Netherlands
Led strategic partnerships across a €400K+ brand portfolio, including Rolex, Mastercard and LUSH, ensuring delivery of culturally relevant, impact-driven documentary campaigns.
– Synthesised survey data, platform analytics and partner data into audience insight narratives that shaped co-branded documentary campaigns across the EU, UK and USA for Rolex, Mastercard and LUSH.
– Evaluated branded documentary performance across digital and FAST channels, translating multi-source engagement data into actionable content and partnership strategy.
– Developed executive-ready insight dashboards linking audience behaviour, engagement and impact outcomes to inform a €400K+ partner portfolio and drive renewals.
– Led impact data collection and synthesis for B Corp recertification, contributing to a +20-point score increase.
Market analysis Impact Reporting Project Management
WaterBear Network
Senior Product & Insights Manager
FILM AND AV
March 2024 - December 2024 (9 months)
Amsterdam, Netherlands
Owned digital roadmap and audience strategyfor a 700K+ user streaming platform.
– Defined research questions and led end-to-end mixed-methods research programmes (4,000+ surveys, 100+ interviews) to understand content preferences and engagement barriers across EMEA audiences. – Conducted comparative quantitative and qualitative analysis across the UK, EU and South African markets, identifying market-specific viewing behaviours and contextual barriers, including bandwidth constraints and consumption patterns.
– Synthesised survey findings, qualitative insights and behavioural data into content acquisition, messaging and onboarding strategies, driving a +25% engagement increase.
– Partnered with Content, Marketing and Brand cross-functional teams to translate research findings into campaign and content strategy with clear, data-driven recommendations.
User Research Market analysis Marketing Studies Quantitative Research Qualitative Research
WaterBear Network
Product Manager
FILM AND AV
March 2023 - February 2024 (11 months)
Amsterdam, Netherlands
– Led full replatforming of digital ecosystem in 3 months, ensuring analytics capture and behavioural tracking enabled deeper audience insight post-launch.
– Conducted A/B testing and behavioural analysis on onboarding and discovery journeys, increasing first-time user activation by 20%.
– Supported OTT and FAST channel launches with audience research into viewing contexts, expectations and engagement signals across platforms.
User Research A/B Testing Quantitative Research Product management