Description

I help European companies expand into Asia and connect with the right business partners.

With over 8 years of experience in international exhibitions and B2B business development, I specialize in building meaningful partnerships between Europe and Asia. I have successfully supported companies in market entry, lead generation, and cross-border collaboration.

Previously, I managed large-scale international events such as BIO Asia–Taiwan, generating over €400K in revenue and working with global clients, sponsors, and exhibitors. I have also worked closely with companies across multiple industries including biotech, manufacturing, and trade shows.

What I can help you with:

• B2B lead generation and partner sourcing

• Market entry strategy (Asia / Europe)

• Trade show support and exhibitor acquisition

• Business matchmaking and partnership development

I combine strong commercial sense with cultural understanding, helping you not only find leads—but build real business relationships.

Let’s connect and grow your business internationally.

Industry field of expertise

Languages

Chinese
Native or bilingual
English
Fluent
Dutch
Basic

Workplace preferences

Can work on-site

Eindhoven (up to 50km)

Taiwan Biotechnology Industry Organization
Event Manager
November 2021 - August 2024 (2 years and 9 months)
Taipei, Taiwan
 Led BIO Asia–Taiwan, generating €430K revenue with 30% YoY growth  Achieved 3 consecutive years of financial surplus  Secured international sponsorships and exhibitor growth  Managed cross-functional teams and major event operations  Trained junior staff and improved workflow efficiency
B2B Lead Generation Business development International Market Entry Partnership Development Market Research
Pilatus International Co., Ltd.
Account Manager
July 2019 - October 2021 (2 years and 3 months)
Taipei, Taiwan
 Recruited exhibitors from 7+ Asian countries  Generated > €570K annual sales and achieved early booth sellout  Managed 200+ clients monthly with high retention  Negotiated booth resources with international organizers
WES Worldwide Expo Services Ltd.
Specialist / Manager
September 2016 - September 2018 (2 years)
Taipei, Taiwan
 Managed 25+ exhibitions annually across Europe and Asia  Achieved 90% sales completion and generated €850K/year  Awarded Top Sales 2017 and promoted to Manager  Secured long-term contracts and premium booth locations