Description

Competent and versatile fashion professional with 25+ years of experience in Fashion Buying,

Merchandising, Design, and Product Development for renowned Indian and global brands.

From concept to consumer, I specialize in trend forecasting, collection planning, and product

execution — often designing 2 seasons ahead to ensure brands stay future-ready. With a strong command over woven, knits, and denim and deep understanding of the apparel

manufacturing value chain, I bring both creativity and commercial sense to the table.

As Co-Founder & CEO of Urbane Hide (Netherlands), I collaborate with clients worldwide,

delivering freelance merchandising and design solutions that balance aesthetics, innovation,

and business objectives.

What defines me:

• A sharp eye for detail & consistency while keeping focus on the bigger picture.

• Passionate about global fashion business with strong business acumen.

• Adept at building synergy between creative vision & operational excellence.

• Experienced in working across cultures, with clients in India, Europe & beyond.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Basic
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Almere Stad (up to 50km)

Indian Clothing House
Fashion Buying & Merchandising
March 2002 - November 2009 (7 years and 8 months)
Netherlands
• Collaborated with leading Indian & global fashion houses.
• Built expertise in fashion buying, sourcing, and merchandising.
• Managed end-to-end collection planning, sampling, approvals, and execution.
Merchandising Product Development Adobe Photoshop Creative Desiging Women Clothing
Gokaldas Exports
Merchandiser
November 2009 - April 2012 (2 years and 5 months)
> Intimate Fashion ware Merchandiser
> Built strong relationships with factories & suppliers to ensure quality, timelines, and value creation
Urbane Hide Netherlands
Co-Founder & CEO
January 2024 - Today (2 years and 5 months)
• Providing end-to-end merchandising, design, and product development services to global clients.
• Specializing in trend-based seasonal collections (designed 2 seasons in advance).
• Helping fashion brands optimize their design-to-market cycle with a focus on creativity + profitability.