About Eden
Bridging the gap between complex technology, high-impact communications, and systemic change.
I am a strategic Project Manager specializing in Digital Transformation, AI integration, and Global Communications. With a background spanning cybersecurity, public policy, and executive NGO leadership, I don't just manage timelines—I build systems that include, empower, and transform. Whether you are building an AI-driven product, restructuring your digital ecosystem, or scaling a global advocacy campaign, I combine Agile methodologies with world-class communication strategies to ensure your project succeeds from ideation to final delivery.
⚡ Core Deliverables & Expertise:
- Managing complex tech deployments from scoping to execution (e.g., I coordinated the development of an AI chatbot for Norway’s largest private asset manager).
- End-to-end management, resource allocation, and timeline structuring to keep cross-functional teams aligned, on time, and within scope.
- Crafting narratives and communication strategies that scale globally. (I previously led a global NGO that reached over 300 million people online).
- Guiding organizations through structural shifts, driving business development, and ensuring smooth adoption of new digital tools.
- Leading high-energy ideation sessions to align stakeholders, unlock team creativity, and coach professionals to navigate ambition without burnout.
🌍 Why work with me?
I bring a rare blend of deep technical knowledge (BSc in Cybersecurity) and high-level strategy (MA in Public Policy). I understand both the code and the human impact.
- Global Recognition: Honored for leadership by the EU, UN, African Union, and Gates Foundation.
- Top-Tier Partners: Proven track record collaborating with UNOPS, Microsoft, IBM, Google, and McKinsey.
Let’s connect to structure, streamline, and scale your next big initiative!
English
Native or bilingual
Amharic
Native or bilingual
Spanish
Conversational
German
Basic
Can work on-site
Berlin (up to 50km)
Experience
- InvictaFounder and Chief Executive OfficerMarch 2019 - Today (7 years and 3 months)More than 100 million refugees are hosted in developing countries where economic opportunities are limited, thus creating a huge, wasted talent pool. . Invicta is an award-winning career development platform that connects refugees and internally displaced people (IDPs) with opportunities for remote work, skills development, mental health counselling, online education and entrepreneurship.
- Hope FoundationProgram CoordinatorJanuary 2026 - Today (5 months)Berlin, GermanySelected to lead a global learning programme as a key component of the 'Bridging Cultures' intercultural education project.Coordination: Organize and coordinate intercultural workshops and community events (e.g., Spoons4Change) across Berlin. Development: Design interactive learning materials on UN Sustainable Development Goals (SDGs). Public Relations: Manage project communication including articles and social media content strategies.
- Google Startups for Sustainable DevelopmentFellowMarch 2023 - Today (3 years and 3 months)Google's Startups for Sustainable Development program supports a global ecosystem of impact-focused startups. The program builds community and supports startups with advisors, funding, and platform technology. The UN's 17 SDGs are used as the framework for measuring impact. The program is not time-bound, so as to support startups in their mission for long-term impact at scale. The challenges ahead as represented by the SDGs are ambitious and require speed and scale. With Google's help, startups in the Startups for Sustainable Development program are addressing major obstacles to make a global impact in climate, agriculture, health, education, and more.
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Education
- Workflow Specialist Certificate Introduction to Financial ManagementWorkflow Specialist Certificate Introduction to Financial Management
- Acceleration Programme for Woman EntrepreneursBIC AfricaAcceleration Programme for Woman Entrepreneurs