About Elke
Creative Art Director & Product Designer with 20+ years of experience.
I help technical SMEs strengthen the visual impact of their products and brands. From product design to brand identity to complete presentations. Strategic and hands-on.
Specialisations:
• Art Direction & Creative Direction
• Product Design & Industrial Design
• Brand Identity & Brand Development
• Visual Identity & Corporate Identity Design
• Packaging Design
• Catalogue Design & Graphic Design PR
• Presentation Design (showroom, trade fair, exhibition)
What I do:
1. Product Design:
From concept idea to production-ready design for consumer products. Interior, lighting, technical products. 3D visualisation, technical drawings, prototyping. Collaboration with engineers and production teams.
2. Brand Identity & Branding:
Complete brand strategy and visual identity. Logo design, corporate identity, brand guidelines, brand positioning. From rebranding to setting up a new brand.
3. Art Direction:
Visual direction of campaigns, products and presentations. Styling, photography direction, graphic design. Ensuring that the overall image is consistent and reinforces the brand identity.
4. Design Strategy:
Contributing ideas about product portfolio, range development, brand presentation. From quick scan to long-term strategy.
Sectors & Expertise:
• Interior products & design
• Lighting & lighting concepts
• Technical consumer products
• Product design & industrial design
• Consumer goods & lifestyle products
Working method:
I work both on location (Utrecht/ Gelderland) and remotely, from Wageningen. Flexible availability for short assignments (from 1 day) to long-term projects (months). Working independently or as part of a team.
Daily rate: €750 - €950 (depending on assignment and duration)
Hourly rate: €95 - €115 Discount possible for longer projects (3+ months)
Dutch
Native or bilingual
French
Basic
German
Basic
English
Fluent
Can work on-site
Wageningen (up to 50km)
Experience
- Innovative Heating Solutions GroupInterim-ontwerperRETAIL (SMALL BUSINESS)June 2022 - Today (4 years)Woudenberg, UT, NetherlandsInnovative Heating Solutions Group Woudenberg is the holding company for products in the field of atmospheric heating. In both 2023 and 2025, I had the opportunity to design an exhibition stand that showcases the entire range. An atmospheric stand for the ‘World of Fireplaces’ exhibition in Leipzig. The first year featured a complete range of gas fires, wood-burning fires, flue pipes and electric fires. The second year focused more on the range of electric fires from the Trimline Fires brand.
- thermoCet International BVSenior Product DesignerRETAIL (LARGE RETAILERS)January 2018 - Today (8 years and 5 months)Woudenberg, UT, NetherlandsSince the merger with various companies, I also advise on brand strategy and the holding company's long-term vision. But gradually, more general matters have been added, such as:• Editing texts in various languages (manuals, marketing)• Design consultation and creative advice in the broadest sense of the word• Problem analysis and solutions for various business developments• Business strategy and long-term vision for the growing holding company.
- Studio Elke VormgevingBusiness Owner industrial design studioARTS AND CRAFTSJanuary 2004 - Today (22 years and 5 months)Wageningen, GE, NetherlandsWith over 20 years of experience in product development, I help brands design their products and presentation in such a way that they are attractive, distinctive and brand-consistent.What I do:
- Design consumer products with a feminine touch and a playful, surprising look.
- Translation of brand values into product design, inspired by trends, user requirements and social developments.
- Guidance throughout the entire process: from concept idea to prototype and production model, in close collaboration with engineers.
- Complete product presentation for market introduction: styling for photography, catalogue design and graphic branding.
Why choose me:- 20+ years of experience in various industries
- Strong in creative concepts and brand consistency
- From product design to branding: a single point of contact for the complete picture
Examples of work:- Children's bicycle line for Alpina
- Interior products such as fireplaces, lighting and tableware
- Technical consumer products with an aesthetic twist
My promise:I develop attractive products that match your brand and will entice your customers.Available for:- Concept development
- Product styling & trend advice
- Branding & presentation design
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Education
- Basic, Solid worksCAD2M2010Basic, Solid works
- HBO Industriële Vormgeving, Man and WellbeingDesign Academy Eindhoven2005HBO Industriële Vormgeving, Man and Wellbeing
Certifications
- HBO Industriële VormgevingThe Design Academy Eindhoven2005