Ellie Mae Warren

Project manager for 360° campaigns across all Mango lines, leading the always-on communication calendar across social media and app; develop creative briefs for editorial and campaign teams ensuring clarity on story, target consumer, channel role and commercial goals. Drive agile (Scrum) project management across global cross-functional teams — creative, editorial, production, digital and retail — ensuring flawless sequencing and execution across all markets. Shape omnichannel content plans across global and regional teams; ensure all output is channel-fit, conversion-oriented and connected to consumer and commercial priorities. Budget management and post-campaign analysis; translate performance learnings into actionable recommendations for future global planning cycles.

Managed a team delivering global full-funnel campaigns end-to-end; developed creative briefs for editorial and campaign teams, from strategic insight through to execution and performance analysis. Co-owned seasonal marketing calendars, aligning global storytelling priorities with commercial and merchandising needs across international markets. Ensured brand consistency and cultural relevance across all global campaign output; adapted content to meet channel-specific and regional requirements. Delivered budget management and post-campaign reporting with clear, data-driven recommendations.

360° paid media planning and campaign roll-out for luxury fashion, beauty, watches and fine jewellery — Print, OOH, TV, SEO, SEA, Programmatic and Social — ensuring content was channel-appropriate and conversion-oriented. Developed and executed mid- and low-funnel campaign strategies, leveraging consumer and competitive insights to sharpen product storytelling and maximise sell-out impact. Led brand positioning, budget allocation, ROI analysis and post-campaign reporting across Spain and Portugal markets. Managed media partner relationships and oversaw content distribution; monitored fashion and luxury trends to inform strategic recommendations.