About Emma
With 9+ years of experience in social media, content, and community management, I help brands build strong and engaged communities.
From global powerhouses like Heineken to disruptive brands like Tony's Chocoloenly and Loop Earplugs, I’ve crafted scroll-stopping content, developed social media strategies, and managed communities that thrive. Whether it’s jumping on the latest TT/IG trend, refining LinkedIn thought leadership, or handling crisis communications, I know how to adapt a brand’s voice to connect with the right audience.
📊 Data-driven? Always.
🎨 Creative? Absolutely.
🔥 Passionate about building meaningful online conversations? 100%.
If you're looking for someone to amplify your brand’s social presence and turn engagement into real impact, let’s connect! I'm avaialble for freelance, part-time and full-time roles.
English
Native or bilingual
Maltese
Conversational
French
Conversational
Can work on-site
Amsterdam (up to 50km)
Experience
- FreelanceSOCIAL MEDIA & CONTENT STRATEGISTMay 2025 - Today (1 year and 1 month)
- Created social content for Ketel One Vodka's Instagram in collaboration with agency The Romans.
- Producing UGC-style partnership content for a wellness DTC brand, Radiance Realm.
- Brincat NutritionFOUNDER & NUTRITIONAL THERAPISTSeptember 2024 - Today (1 year and 9 months)
- Launched a women's health-focused nutritional therapy practice, delivering personalised programs.
- Lead end-to-end marketing across social, web, and partnerships to grow brand awareness.
- Create educational & engaging content for social media.
- Built and optimised SEO-driven website to improve visibility and client acquisition.
- Loop EarplugsSENIOR SOCIAL MEDIA SPECIALISTJuly 2023 - October 2024 (1 year and 3 months)Amsterdam, Netherlands
- Grew Instagram (+35%) and YouTube (+54%) through social-first activations, reactive and consumer-led strategies.
- Developed and executed a YouTube, Instagram, and reactive strategy, leveraging video and emerging trends to maximise engagement and brand visibility.
- Developed cross-channel content calendars (Instagram, YouTube, TikTok, Pinterest, Facebook), leveraging creators, partnerships, and community insights.
- Acted as the main contact for strategic alignment with the paid media team, ensuring consistency and cohesiveness between organic and paid activity.
- Collaborated with content creators and creatives, providing creative briefs and feedback to ensure visually engaging and on-brand content.
- Led social listening, competitor and trend analysis, identifying target communities, and leveraging insights to inform content creation and channel strategies.
- Managed product launch campaigns across platforms, coordinating with cross-functional teams and optimising content based on insights.
- Set KPIs and used performance data to inform future strategies.
Recommendations
Be the first to recommend Emma
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Nutritional Therapy DiplomaInstitute for Optimum Nutrition2023Nutritional Therapy Diploma
- Creative AdvertisingSchool of Communication Arts2012Creative Advertising