Etienne Z.

CC is short for Consumer Centricity and/or Co-Creation. And 'Partners', since one of our values is 'collaboration', working with a pool of subject expert partners. CC Consultancy & Partners supports (and/or collaborates with) companies and non-profit organisations effectively putting the(ir) consumer/customer at the center of strategic decision making and/or growth development, towards achieving goals and ambitions.

Sustainability is one of the key elements in our values. Be it product/service innovation (co-creation/design sprint), branding or (new) business model development, organizations with a consumer/customer centric focus have clearly and continuously proven to be more successful in innovation, branding and strategic purpose.

Co-founded Future of Food Institute (FFI) early 2020, my own start-up, a marketing research & consultancy agency focused on helping to accelerate the transition to a more sustainable food system with the consumer as driving force. Mission: to put the consumer in the center of solutions: driving behavior change and 'Support & Seduce' consumers to make the sustainable choice, and in turn driving food companies to innovate towards healthier and more sustainable food products. (the food industry is reponsible for 1/3 of environmental strain, i.e $8 trillion global market. Meat substitute products - e.g. plant-, insect-based - will grow towards a multi-billion market, disrupting existing players, growing new product segments, adopted much faster than consumers expect) Achievements:

- almost instant traction and commercial success.

- several national and international like-minded clients (at EU-commission level (EIT Food) and Dutch purpose driven clients (e.g. Food Cabinet, World Food Center)).

- selling Europe-wide projects way ahead of business plan projections; in total 3.5 fte in 1.5 yrs time.

From a global MR corporate environment with global commercial responsibility, to a Dutch start-up with office at one of the most beautiful Amsterdam canals. Quite the adventurous journey, appealing to my adventurous and curious mind. Globally evangelizing new behavioral MR innovation validation methodologies. Embarked as member of MT and global BD director. Supporting development towards a scale-up with 20+fte, strategic - and commercial planning, product portfolio development, team development (6 nationalities). Achievements:

- building international BD platform/system, creating preconditions for exponential growth.

- 'hunting & developing' global client relationships with companies like Philips, Unilever, Danone.

- setting new high deal size records

- training/coaching sales and marketing AM's/AD's, for more structured and effective BD strategy.