Description

I'm a Salesforce Platform Data Architect and automation specialist with 10+ years building Salesforce systems in orgs that operate at scale and can't afford to get the foundations wrong. Most of my work is in complex flow architecture, data model design, and fixing orgs that have grown faster than their salesforce instance.

In practice that's meant migrating a support operation with a decade of case history to Service Cloud without a single customer-facing disruption, rebuilding a coding school's entire admissions data model around a single cutover while rolling out Lightning simultaneously, and automating a multi-million dollar international tour program so the team could stop managing spreadsheets and start managing partners. The work is usually either "this grew too fast and now nothing makes sense" or "we need this rebuilt the right way before we can scale."

The organizations I work with best are ones where Salesforce is or will be central to how they operate. Sometimes that means they're just starting and want to get the architecture right before bad habits set in. More often it means they've grown faster than their org and the debt is starting to cost them real time and money. Either way, the job is the same: make Salesforce the solution to your problems, not a problem of its own.

Based in the Netherlands. I work with teams on a fractional and contract basis across EU/UK/US/CA. If you’re evaluating help, message me with what’s not working and your timeline.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

New York Road Runners
Salesforce Administrator
SPORTS
May 2019 - August 2025 (6 years and 3 months)
New York, NY, USA
• Worked directly with stakeholders to redesign applications in Salesforce from the ground up using newer features to scale and automate much of the manual work being done by end users.
• Migrated customer service from Desk.com to Salesforce Service Cloud.
• Configured Salesforce Service Cloud (case routing, escalation rules, spam & duplicate management, live chat configuration, community pages, case queues, macros and additional automation for customer service team).
• Deprecated Apex processes where possible and replaced them with more flexible and easier to maintain Flows.
• Built custom objects and processes to enable more departments to adopt Salesforce as their primary tool for data management and work.
• Configured approval processes for contract management in Salesforce.
• Used DemandTools extensively to manage duplicates and manipulate data in Salesforce.
• Trained and educated users on the new features and process in Salesforce to encourage adoption of the platform internally.
• Worked extensively with FormAssembly to collect external data/leads and migrate that to the Salesforce platform.
Salesforce Flow CRM Salesforce Salesforce Service Cloud Data Migration
WeWork
Salesforce Administrator
May 2018 - May 2019 (1 year)
New York, NY, USA
• Sole SFDC administrator supporting an organization that is rapidly growing and scaling, currently at 300+ employees and 150+ active SFDC users.
• Redesigned SFDC data structure to better support the needs of the business, while also migrating and restoring data from the old version of SF.
• Rolled out Salesforce lightning across the entire organization.
• Developed custom applications within SFDC to support departmental needs, i.e customized round robin record assignment, email nurture campaign automation.
• Implemented department specific profiles, roles, permission sets, record types and validation rules to allow all departments to utilize the same SFDC instance while feeling like it was built specifically for their team.
• Provided user support in Salesforce while also creating resources to empower end users to learn more about the system.
• Gathered project requirements and worked with stakeholders at all professional levels to implement new projects in SFDC.
Opportunities for a Better Tomorrow
Quality Assurance/Data Reporting Manager
December 2016 - May 2018 (1 year and 5 months)
• SFDC Administrator responsible for maintaining and modernizing the organization's Salesforce instance.
• Developed custom objects to support organizational goals and contracts.
• Developed systems to facilitate internal hiring within Salesforce.
• Provided end user support (reporting, dashboards, training/onboarding, data imports)
• Maintained clean data with deduplication processes, validation rules, and workflow automation.
• Supported communications/marketing with mass communication tools (Mailchimp)
• Worked with third party vendors on and off the app-exchange to find tools to meet departmental needs.
• Supported OBT's lobbying efforts with metrics & reports to show program impact.
• Administered internal and external surveys to gauge customer satisfaction as well as internal user satisfaction with services provided and salesforce respectively.