About Frank
Innovative and results-driven Growth Strategist / Marketing Director with over 8 years of experience in leading cross-functional teams on growth and e-commerce projects. Expert in leveraging technology to drive business growth, with a strong background in data analysis, growth hacking, and digital product optimization. Recognized for pragmatic approach and ability to innovate at the intersection of marketing and technology.
Dutch
Native or bilingual
English
Fluent
Can work on-site
Amsterdam (up to 50km)
Experience
- QuattMarketing DirectorNovember 2022 - Today (3 years and 7 months)Amsterdam, NetherlandsAchievements:◆ Led the marketing team to establish Quatt as a market leader in the Netherlands through strategic oversight and innovative marketing practices.◆ Implemented a comprehensive rebranding and repositioning, significantly enhancing brand recognition and market reach.◆ Expanded acquisition channels, incorporating referrals, partner networks, video marketing, offline initiatives, and local events, as well as maximizing the impact of comparison websites.◆ Introduced and implemented marketing automation, optimizing efficiency and ensuring consistent messaging across various platforms.◆ Utilized advanced tools like ChatGPT to maintain a uniform tone of voice across all communications, enhancing brand consistency and customer engagement.◆ Conducted systematic optimization of the acquisition and activation funnel with tools like Hubspot CRM, Hotjar, and VWO experiments, improving the customer journey and experience.◆ Championed a data-driven approach with the creation of comprehensive dashboards and the implementation of Customer Satisfaction (CSAT) measurement, guiding strategic decision-making.
- Reliving.nlHead of GrowthApril 2022 - November 2022 (7 months)Amsterdam, NetherlandsResponsible for:◆ Product optimisation of web & app (Ideation, testing, analysing)◆ Marketing (budget allocation, strategy, channels, managing agencies)◆ Reporting of all commercial results (revenue, activation, retention etc.)◆ Growth marketing development (activation, retention, revenue, referral) Achieved:◆ x2 higher overall conversion rate◆ 4 times lower CAC◆ Overall revenue increase of x2
- ElevatorFounder / HeadJanuary 2020 - April 2022 (2 years and 3 months)Amsterdam, NetherlandsFounder of Elevator: data driven growth marketing and product optimisation. Team of upto 12 FTE. Responsible for proposition, team & product development.- Fonk150: Best small growth agency 2022 (8,6)- Fonk150: Top3 small growth agency 2021 (8,2) Clients: Nu.nl, KPN, ACTCommodities, Rituals, Deliverect, Amaze, Snappcar, Renault, Deutsche Telekom, G-Star and many more
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Education
- Bachelor of Multimedia, Crossmedia, Communication, Marketing, Big Data, New MediaNoordelijke Hogeschool Leeuwarden2013Bachelor of Multimedia, Crossmedia, Communication, Marketing, Big Data, New Media