Description

I bring over 8 years of experience in business development, strategy consulting, and transformations, with a strong focus on scaling sales teams, translating growth strategies into actionable go-to-market strategies, and building high-performing teams in growth-oriented environments. I am commercially driven, embrace new challenges and thrive in an environment where new idea generation and innovation are encouraged, contributing to the success of a company. During projects, I am committed to building long-term relationships and developing sustainable strategies with a large focus on co-creation and enabling teams to deliver impact.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

GNG Growth Partners
Strategy Consultant
December 2024 - June 2025 (7 months)
Sydney NSW, Australia
Boutique strategy consulting firm focused on developing practical, actionable growth strategies. I worked closely with clients to achieve their long-term strategic objectives while also identifying short-term opportunities that can deliver impact within 3–6 months.

Growth acceleration strategy for a B2B SaaS scale-up to drive 40% revenue growth within 24 months.
Refined geographical focus, defined target customer segments and developed the GTM strategy including a sales outreach strategy per customer segment, value-based pricing, sales toolkit and performance metrics to track performance versus growth objectives.
Delivered a plan to extend the cash runway from 12 to 24 months through product roadmap reprioritisation, ROI modelling, and refocused marketing spend

Set of practical recommendations for a Telecom provider to reduce the average cost to serve per customer from $12 to $8 within 12 months.

Developed a plan to reduce call volumes by improving the onboarding process, while introducing a capability uplift program for call agents to reduce average handling time.
Segmented customers based on their expected customer lifetime value (CLV) and analysed key churn drivers across the customer lifecycle. Based on these insights, developed a proactive retention strategy to address early churn and refined acquisition channels to target high CLV customers, while reducing customer acquisition costs.
PwC (PricewaterhouseCoopers)
Manager strategy & transformations
CONSULTING AND AUDITS
February 2023 - July 2024 (1 year and 6 months)
At PwC I led cross-functional teams on client engagements focused on target operating model reviews, business transformations, performance management frameworks and leadership coaching. As manager, I had three direct reports and was responsible for their growth, capability development, and career progression, while driving a high-performing and collaborative team culture.

Target operating model for a new company after a demerger.
Led a team of four consultants and responsible for program management, including project deliverables, governance and facilitating working sessions with senior leaders.
Developed the organisational structure and governance, supporting processes and systems, communication strategy and performance management including success measures for year one.

Change management for multiple system implementation to make sure all users are ready and able to use the new system after implementation.
Led the program while closely working with the Product & Tech team to ensure deadlines are met and the projects remained within time and budget.
Developed the engagement and communication strategy, mobilised change agent network, developed and delivered training roadmap.
Just Eat Takeaway
Manager commercial strategy
July 2021 - August 2022 (1 year and 1 month)
Just Eat TakeAway is a global business-to-consumer food delivery platform with operations across 23 countries. I was part of the Sales Strategy and Operations department, in which I was responsible to prioritise and lead commercial strategy programs.

Designed and implemented a Global Sales Incentive Framework across 23 countries, increasing the number of partners on the platform by 10% and uplifting margins by 5% within 24 months.
Managed 6 cross functional teams, led global advisory boards with C-level, aligned with product and tech to define new system requirements and align roadmaps.
Developed a model that segmented customer into gold, silver and bronze based on current and future expected revenue, developed sales payout curve, developed performance management dashboard, launched an MVP of the model to test and learn based on key success measures.

Growth strategy to drive revenue growth and improve profit margins by developing a growth playbook for underperforming restaurant partners and prioritising high value regions for expansions.
Developed a growth playbook to improve partner performance, including recommendations to improve operations, joint marketing campaigns, and performance-based incentives.
Delivered a roadmap for expansion by identifying high-value markets through competitor mapping, market analysis and existing operations.