German Bosch

At Boscafé Het Hijgend Hert, I was responsible for developing and executing the complete social media and content strategy. I created visual and written content for multiple platforms, managed community engagement, and optimized campaigns based on performance data. My work focused on strengthening brand visibility, increasing local reach, and driving customer interaction. I collaborated closely with management to align marketing activities with business goals and seasonal campaigns. This role strengthened my ability to work independently, manage multiple projects, and translate creative ideas into measurable results in a small business environment.

At Sportfondsen, I managed digital content and promotional campaigns for multiple locations. I developed marketing materials, coordinated online promotions, and supported brand communication across platforms. My focus was on increasing customer acquisition, engagement, and retention through targeted campaigns and data analysis. I worked closely with operational teams to align marketing efforts with local objectives. This role enhanced my project management skills, commercial insight, and ability to deliver scalable marketing solutions within a large organization.

At Paramount in Amsterdam, I supported national and international marketing campaigns through content creation and social media management. I worked on promotional materials, digital campaigns, and audience engagement strategies for entertainment brands. By analyzing performance metrics and user behavior, I helped optimize content for maximum reach and conversion. This role gave me valuable experience working in a large corporate environment, collaborating with creative and marketing teams, and delivering high-quality content under tight deadlines. It strengthened my understanding of brand positioning, media strategy, and data-driven marketing.