Description

Senior SEO & GEO Strategist with 15+ years of experience, helping B2B companies, service providers (medical practices, law firms, craftsmen), software companies, and Automotive & E-Commerce brands increase qualified visibility and demand across Google Search, AI-powered search engines and native discovery platforms.

I support organizations in building scalable SEO architectures, Generative Engine Optimization (GEO) frameworks and AI-ready content systems that go beyond classic keyword optimization. My work focuses on search visibility that drives measurable business impact – from leads and pipeline growth to sustainable organic performance.

Specialized in SEO & GEO audits, strategic roadmaps, technical SEO re-architecture, AI-optimized content strategies and performance-oriented native advertising (Taboola, Outbrain). Typical projects include enterprise SEO transformations, SEO-to-GEO transitions, long-term retainers and strategic advisory engagements with a clear focus on results, scalability and long-term value.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

YellowFrog B.V.
Founder / Managing Director – SEO & GEO Strategy
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Berlin, Germany
Gründer und Managing Director von YellowFrog, einer auf SEO, AI-SEO und Generative Engine Optimization (GEO) spezialisierten Agentur. Fokus auf skalierbare Sucharchitekturen, AI-Visibility und nachhaltiges organisches Wachstum für B2B- und E-Commerce-Unternehmen. Mehrjährige Erfahrung in strategischer SEO-Beratung, technischer Optimierung und datengetriebener Content-Systematik.
Branchen: Automotive, Mobility, B2B Services, E-Commerce, Plattform-Geschäftsmodelle
Native Ads Generative Engine Optimization SEO Program & Roadmap Management Keyword & Search Intent Strategy Stakeholder & Cross-Functional Management
YellowFrog B.V
SEO & GEO Strategy Lead | AI Search & Native Advertising
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Berlin, Germany
Profile / Summary

Founder and Managing Director of YellowFrog, a digital agency specialized in SEO, AI-driven SEO, Generative Engine Optimization (GEO) and Native Advertising.
I support B2B companies, service providers (including medical practices, law firms, craftsmen and professional service businesses), software companies, as well as Automotive, Mobility and E-Commerce brands in building scalable visibility across Google Search, AI-powered search environments and native discovery platforms.

My focus lies on strategic SEO architectures, AI search readiness, performance-oriented native advertising, and sustainable organic growth beyond classic keyword optimization.

Core Expertise

SEO Strategy & Architecture
Generative Engine Optimization (GEO)
AI Search Visibility
Technical SEO
Content Strategy & Scaling
Native Advertising
Google Search Console & GA4

Selected Project Experience

SEO & GEO setups for Automotive, Mobility, B2B and E-Commerce companies
Scalable SEO system re-architecture
AI-optimized content strategies for search & AI discovery
Performance-driven Native Advertising campaigns
Long-term SEO retainers

Education

Practice-driven expertise through multi-year agency leadership and strategic consulting
SEO Program & Roadmap Management Keyword & Search Intent Strategy Onpage SEO & Information Architecture Stakeholder & Cross-Functional Management Offpage SEO & Authority Building