About Philippa
Après 9 ans d'expériences au sein de Cartier, en France et en Angleterre, j'ai été consultante en marketing et en RSE pour différentes structures en Egypte pendant 5 ans (associations, industrie oil & gaz, start-ups). J'ai ensuite déménagé à Dubaï où, pendant 3 ans, j'ai accompagné des entreprises de différents secteurs (luxe, architecture d'intérieur, hôtellerie, ...) et de différentes tailles, pour les aider à définir ou redéfinir leur identité et à avoir la stratégie durable à 360° la plus appropriée pour leur marché cible, alignée sur leurs valeurs fondamentales. En parallèle je me suis formée en stratégie de développement durable et j'anime des Fresques du Climat, pour accompagner les organisations dans la définition de leur stratégie RSE et durable.
J’interviens au niveau du positionnement et du territoire de marque mais aussi au niveau du marketing opérationnel, aussi bien pour des start-ups que pour des marques internationales, en France, au Moyen Orient et aux Pays-Bas.
J'aide aussi les organisations à définir leur feuille de route RSE.
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
La Haye (up to 50km)
Experience
- GoumbookProgramme development and Partnerships Senior ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2024 - July 2025 (10 months)Dubaï, United Arab Emirates
- Developped sustainability campaigns and corporate social responsibility initiatives
- Supported campaigns such as TAKE A BREATH (air quality in schools and offices), EAT IT OR SAVE IT (food waste), and FAIR CARE (access to healthcare for low-income communities) by managing partnerships across public, private, and nonprofit sectors.
- Led CSR activities strategy and development
- Formulated content for presentations, outreach events, and online platforms to elevate awareness on vital sustainability issues.
- Facilitated strategic partnerships for sustainability-focused startups, creating market access opportunities.
- Created proposals and managed contracts for partnership and sponsorship engagements across diverse campaigns and projects.
- Optimised the global organisation to enhance efficiency and consistency while striving for sustainable finance
- La Fresque du ClimatFacilitatriceCIVIC AND SOCIAL ORGANIZATIONSOctober 2022 - Today (3 years and 8 months)Dubaï, United Arab Emirates> Trained 80+ participants (individuals, schools and corporate teams) on climate science and action through interactive workshop facilitation> Certified as "Orange Belt" facilitator
- FreelanceStrategic Marketing AdvisorCONSULTING AND AUDITSSeptember 2021 - June 2024 (2 years and 9 months)Dubai - United Arab Emirates
- Clients in niche fragrances, premium fashion, hospitality interior design, virtual reality, and second-hand clothing brands
- Crafted brand marketing strategies (brand platform, territory, execution, and content strategy)
- Formulated trade marketing strategies and merchandising plans (global and local market)
- Art consultancy for a Dubai based hotel
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Education
- Master of ScienceEM Lyon business school2006Master of Science in Management, Marketing and Management
- Master's degree, Business, Management, Marketing, and Related Support ServicesUppsala University2005Master's degree, Business, Management, Marketing, and Related Support Services
Certifications
- Business Sustainability ManagementCambridge Institute