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Hannah SchalkHS

Hannah Schalk

Freelance B2B marketing consultant

€720/day
Utrecht, NL
15+ years

Average response time: 1 hour

About Hannah

Creative problem solver.

By asking the right critical questions, I quickly get the full picture. What's the real challenge? Only once that's clear do I come up with a creative solution — and make sure it actually delivers results.

In B2B marketing, that translates like this: connecting to what the market actually needs. When it rains, sell umbrellas. When it's warm, sell ice cream. Simple. The question is HOW.

I've been doing this for 20 years: building marketing departments, leading demand generation and rolling out go-to-market strategies at scale-ups and SMEs. With AI tools, I work faster and smarter than ever.

I work best at organizations that are human and decisive. Short lines, real autonomy, humor welcome.

Available for freelance projects remotely. Interested? Send me a message.
  • English

    Fluent

  • Dutch

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • By Hannah
    Freelance Marketing Consultant & Ondernemer
    April 2020 - Today (6 years and 2 months)
    • Marketingstrategie en positionering bepaald voor MKB-organisaties
    • Websites gerealiseerd en contentstrategie opgezet
    • Marketing automation ingericht en campagnes opgezet
    • AI-tools ingezet voor snellere en slimmere resultaten
    • JewelryByHannah opgezet — eigen e-commercebedrijf (inkoop, design, woocommerce, marketing)
    • Puur Balans — eigen coachingspraktijk
    B2B Marketing Strategy Marketing Automation Go-to-Market Strategy
  • Ecochain Technologies
    Marketing Lead - MT-lid
    March 2022 - February 2025 (2 years and 11 months)
    Amsterdam, Netherlands
    • Go-to-market strategie bepaald voor nieuwe en bestaande productlijnen - van positionering tot campagne
    • Demand generation opgebouwd via content, e-mail, events en paid; pipeline structureel laten groeien
    • Nieuwe bedrijfswebsite gerealiseerd — briefing, copywriting en livegang volledig in eigen hand
    • Marketing automation uitgebreid en customer journey geoptimaliseerd in HubSpot
    • Als MT-lid nauw samengewerkt met sales en product-marketing als brug naar de klant
    Marketing Automation Demand Generation artificial intelligence Notion Hubspot
  • Valk Solutions
    Marketing Manager
    January 2021 - March 2022 (1 year and 2 months)
    • Marketingstrategie bepaald en geïmplementeerd — positionering, branding en campagnes
    • Nieuwe website gerealiseerd en HubSpot-marketingautomatisering ingericht
    • Campagnes opgezet die klantretentie en klanttevredenheid aantoonbaar verbeterden
    • Samengewerkt met het commercieel team en marketing-sales alignment gebouwd Reden vertrek: de hele afdeling werd geminimaliseerd (reorganisatie)

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Education

  • code 101 Register Digital Marketeer Certificate of completion
    Claude
    code 101 Register Digital Marketeer Certificate of completion
  • Growth Marketing
    Growth Tribe
    2023
    Growth Marketing

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