About Harmen
I help companies turn strategy into concrete results.
Many organisations have a clear strategic direction, but struggle to translate this into choices, execution and impact. That is where I add value, by bridging the gap between strategy and implementation.
I combine top-tier consulting experience with hands-on industry execution. I started my career at Bain & Company and spent 8 years at FrieslandCampina, working on strategy, transformation and innovation in an international B2B environment.
I support organisations with:
- developing and sharpening strategy and strategic roadmaps
- leading transformation programmes and PMO setups
- structuring and delivering innovation pipelines
- integrating sustainability into business strategy and operations
I work primarily with industrial companies and B2B value chains, where complexity is high and execution is key.
Known for being pragmatic and structured, I quickly create clarity, alignment and momentum, and help teams move from strategy to execution.
Dutch
Native or bilingual
English
Fluent
Can work on-site
Amsterdam (up to 50km), Utrecht (up to 50km), Rotterdam (up to 50km), Amersfoort (up to 50km), Den Haag (up to 50km)
Experience
- Food for Growth ConsultancyIndependent Strategy ConsultantCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Naarden, Netherlands
- Support leadership teams in making strategic decisions by structuring complex choices, aligning stakeholders and driving execution in industrial and agri-food environments.
- Redefined strategy and portfolio focus for an agrifood commodity trader, identifying value creation opportunities across the value chain and supporting leadership in prioritisation.
- Developed strategy for a UV coating application, defining market positioning, value proposition and commercialisation roadmap to unlock new growth opportunities.
- Led ESG strategy and CSRD-related decision support, embedding sustainability into strategic and operational decision-making with a clear focus on business impact.
- FrieslandCampinaStrategic Program Manager Plant ProteinsAGRICULTUREMay 2022 - July 2024 (2 years and 2 months)Amersfoort, Netherlands
- Led the expansion and professionalisation of the Plantaris plant protein ingredient business, shaping strategy, governance and portfolio priorities across R&D, commercialisation and supply chain.
- Led negotiations and execution of a Joint Venture and Joint Development Agreement with AGT Foods, strengthening long-term innovation and growth capabilities.
- Whey Valorisation ProgramInnovation & Commercialisation LeadAGRICULTUREJanuary 2022 - July 2024 (2 years and 6 months)Amersfoort, Netherlands
- Led the preparation of a €150M+ transformation business case to reposition whey proteins from feed to food applications, combining investments in new production lines with the closure of existing capacity.
- Structured strategic options and trade-offs across technology, operations and markets to support senior management and board decision-making.
- Led innovation and commercialisation of new protein ingredients, translating the strategic direction into a focused portfolio and market entry priorities.
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Education
- PhD in Economics & BusinessUniversity of Groningen2013PhD in Economics & Business
- MSc in EconometricsUniversity of Groningen2009MSc in Econometrics