Henriëtte Klijnstra

Communication and strategy advice, concept development, copywriting: I have divergent experience and worked for several companies and organizations in a variety of sectors, including health care, local and regional government and telecom. Long copy, short copy, advertising, voice overs, offline and online, b2b, human interest and interviews: not only do I strive for texts without inaccuracies, I always keep the target audience in mind and make decisions on the strategy and right approach if necessary.

Specific experience includes (but is not limited to) creating concepts (in collaboration with a graphic designer) and copywriting (voice overs, long and short copy) for advertising agencies Dizain, 1609bold and CMCG. Advice and copywriting for Tele2 and Stern Mobile, explaining also their legal and financial policy for (potential) clients. Interviews and copy (online and offline) for the University Medical Center in Groningen and pharmaceutical researcher ICON (formerly known as PRA Health Services), for patients and also specialists. Communication advice, strategy, concepts and copy for KAW architects and advisors, and the municipality of Groningen. Also including copy explaining major redevelopment plans in earthquake areas in the Netherlands. Voice over writing for multiple videos, for example educational videos and brand videos in collaboration with Oostblok Media.

Instead of driving a Land Rover Defender with rooftop tent through Iran, Pakistan, India and Central Asia, got stuck during the start of the pandemic in Kurdistan, North Iraq. Experienced new cultures, got to know different ways of thinking and learned new languages. Realized during this sabbatical how much you can mean for somebody, by only doing something that seems relatively small. Making a difference doesn't have to be a big world changing thing. Being able to change somebody's life for the better, is what can bring the greatest joy.

Collaborated with the art director to develop and implement concepts, like promotion campaigns, (animation) videos and new websites. Wrote voice overs for explanimations on a B1 level explaining a new way of calculating rent. Also made the scripts of promo videos for the Top Dutch campaign and the World Championships Cycling bid. Clients included Lefier housing association, solid board manufacturer Eska and the municipality of Groningen.