Description

Build, scale, or transform a programme inside your business

I help lifestyle and consumer brands turn a product idea into a working, growing business unit — particularly where physical retail, digital configurators, and customisable product meet.

Most recently I spent four years building and leading Suitsupply's global Custom Made programme. I took it from ~€20M to ~€100M in revenue across four years — roughly 10% to 30% of total company turnover — across 100 stores in 20+ countries, reporting directly to the COO. I led a direct team of four alongside cross-functional alignment with department heads across nine functions, and owned the strategic vision and roadmap for the omnichannel Suit Configurator, including the introduction of real-time 3D modeling.

How I can help

Build or scale a custom-made / made-to-measure programme
Lead an on-demand or product-led production capability
Design or rebuild the operating model behind a new product line, channel, or business unit
Run a defined project or transformation programme end-to-end
Lead an international rollout, market entry, or scaling phase of a growing brand

How I work

Builder mindset. Comfortable from zero, comfortable at scale. Strong preference for measurable outcomes over activity. Operates with first-hand fluency at every level of a consumer business — from sales floor and fitting room to global strategy.

Available 2–3 days per week as ZZP. Based in Arnhem, willing to travel Amsterdam / Randstad, open to remote engagements EU-wide.

Industry field of expertise

Languages

English
Native or bilingual
Urdu
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 50km), Arnhem (up to 50km), Utrecht (up to 50km)

Suitsupply
Custom Made Manager
FASHION AND COSMETICS
January 2022 - December 2025 (3 years and 11 months)
Amsterdam, Netherlands
Owned the global Custom Made programme end-to-end. Led the scaling, strategic vision, digital product roadmap, operational deployment, and external partner relationships described above.
Programme Management Operations Management Customer Journey Product design Omnichannel Strategy
Suitsupply
Senior Custom Made Operations
January 2021 - March 2022 (1 year and 2 months)
Amsterdam, Netherlands
Led operational excellence through a critical growth phase. Designed scaling processes, quality standards, and operational metrics for international rollout.
Suitsupply
Online Merchandiser, Custom Made
March 2020 - July 2021 (1 year and 4 months)
Amsterdam, Netherlands
Defined merchandising strategy, customer journey, and product presentation logic for the Custom Made e-commerce channel through a pivotal period of digital acceleration.