About Jaime
I help global teams transform complex consumer insights into actionable strategies that drive innovation, product performance, and business growth. With nearly two decades of experience across Europe, Latin America, and Asia, I operate at the intersection of consumer experience, innovation, and performance, connecting the dots between functions, markets, and cultures to deliver products people love.
As a Consumer Technical Insights consultant, I partner with teams to:
- Translate technical and consumer insights into clear, actionable strategies
- Build robust insights programs and scalable ways of working
- Strengthen capabilities across R&D, marketing, and innovation functions
- Run Innovation workshops to uncover NPD and renovation opportunities
I combine deep expertise, practical experience, and a collaborative approach to help businesses make smarter, faster, and more consumer-relevant decisions.
Ready to turn insights into impact?
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Nijmegen (up to 50km)
Experience
- JS Innovation& Strategy®Consumer Technical Insights ConsultantNovember 2025 - Today (7 months)
CTI Consultancy
Help your team(s) to manage CTI projects and translate consumer data into insights-led strategy to ensure you bring the right experience to your consumers, for both, NPDs and renovations.- End-to-end CTI project management.
- Product and Pack decoding.
- 360 Consumer Journey mapping.
- Claims development & substantiation
- Drivers of preference and Sensory cues for product differentiation.
- CTI capability building (i.e. product superiority program, Competitive Intelligence program, Sprint Product Design).
Innovation Workshops
Help your team(s) to brainstorm new ideas to uncover and define:- Your next winner NPD.
- Renovation opportunities to improve existing products and win in your market.
- Protect your in-market leadership.
- Busy to Productive®B2PJune 2025 - Today (1 year)• B2P corporate workshop to help your team(s) to shift from a state of constant busyness to focused, meaningful productivity using the B2P core principles and building their own B2P system.
- LIPTON Teas and InfusionsGlobal Research and Innovation Consumer Insights LeadJune 2024 - November 2025 (1 year and 5 months)• Lead Global Insights strategy for Lipton Green Tea and Lipton Fruit & Herbal categories to double business growth, increase penetration and drive consumer centric business decisions.• Lead digital transformation for Research Consumer Insights team (RCI) developing an AI in-house capability to bring AI at the core of insights for Lipton T&I and establish a new way of bringing consumer-centric insights designed for long-term success to drive both, consumer engagement and business growth.• Lead exploration of new tools and methodologies to transform RCI team into a Global best-in-class and upskill RCI team members, and ensure superior experiences for both, product and packaging.• Manage budget to guarantee optimal investment for insights and resources.• Coach and mentor Consumer Experience International team members to support their career growth and ensure high quality competencies.
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Education
- Mental Health First Aider Coaching and personal effectivenessMental Health First Aider Coaching and personal effectiveness
Skill set
Categories
- Other