About Joey
My name is Joey Vulperhorst. I am a growth marketing specialist with a strong focus on conversion optimisation.
During my career as a Growth Marketing professional, I have honed a strong focus on conversion optimisation, complemented by expertise in performance marketing, including SEO, PPC, paid social, and marketing automation. My background has equipped me with the skills necessary to excel in this role. For instance, my experience in managing over €30.000,- in monthly ad spend has consistently resulted in significant increases in conversion rates - whether through driving more revenue, leads (MQL's/SQL's), achieving a higher ROAS, or reducing the CPA.
My approach to growth marketing centers on systematic experimentation and data-driven strategies. By applying the GROWS process, I have successfully designed and implemented growth experiments in order to optimise performance and drive sustainable growth. Additionally, I am also proficient in using the pirate funnel to enhance each stage of the customer journey. Through focused CRO efforts, including A/B testing and user behavior analysis, I have significantly improved conversion rates.
These are the areas in which I am specialised:
- Search engine marketing (PPC)
- CRO (conversion rate optimization)
- Search Engine Optimization (SEO)
- Paid social
- Marketing automation
- Marketing Strategy: Go-to-Market Strategy/Customer Journey Mapping
- Data analytics
- A/B-testing/Running experiments
Dutch
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Amsterdam (up to 50km)
Experience
- Flatline AgencyGrowth MarketerE-COMMERCESeptember 2024 - December 2024 (3 months)Amsterdam, NetherlandsAs a Growth Marketer at Flatline Agency, a specialized digital product development firm, I drive growth by strategically leveraging data-driven advertising and advanced demand generation tactics to fuel client success. My role includes:• Digital Advertising Expertise: I manage and optimize campaigns across Google Ads and LinkedIn Ads, enhancing brand visibility and engagement for our diverse clientele.• Demand Generation & Lead Nurturing: I lead initiatives that identify and cultivate high-quality leads, developing robust demand generation and lead nurturing strategies that convert interest into actionable business.• Experimentation & Optimisation: By designing and executing A/B tests and performance experiments, I identify impactful changes that drive continuous improvement across our campaigns.• Marketing Automation & Email Marketing: I implement and refine automated marketing workflows, from lead scoring to email marketing campaigns, to increase reach and engagement efficiently.In this role, I’ve honed my ability to blend creativity with analytics to meet both Flatline Agency’s and our clients’ growth objectives.
- TenClub - The Art of CuriosityHead of GrowthSeptember 2023 - Today (2 years and 9 months)Amsterdam, NetherlandsAs Head of Growth at TenClub, I've led a dynamic multi-channel marketing strategy, expertly managing campaigns across platforms like Meta, X, Reddit, and Pinterest. My role also involves enhancing the referral and email marketing initiatives, and leveraging drip campaigns via ActiveCampaign for targeted communication. A key aspect of my strategy is fostering strong PR connections, including media relations and ambassador programs, ensuring a comprehensive and impactful marketing presence.
- Geheim van de SmithAdvertising specialistPRESS AND MEDIAJune 2022 - Today (4 years)Amstelveen, NetherlandsVerantwoordelijk voor het beheren en optimaliseren van (online) marketingcampagnes, via Google Ads, Meta Ads, LinkedIn ads, SEO en CRO.
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Education
- Bachelor's degree, Marketing / Commerciële economie (CE)Hogeschool van Amsterdam2022Bachelor's degree, Marketing / Commerciële economie (CE)
- Bachelor of BusinessCalifornia State University San Marcos2022Bachelor of Business Administration - BBA, International marketing
Certifications
- Meta Certified Buying ProfessionalMeta2022
- Conversion Rate Optimisation (advanced)Growth Tribe2024