About Jordi
I’m a product and operations expert with 10+ years of experience at Yandex – a leading European tech company and operator of ride-hailing, carsharing, and e-commerce platforms. At Yandex I built and scaled mobility services with €220M+ annual revenue and 4.3M+ MAU. I specialize in car subscription models, franchise operations, fleet-based platforms, and B2B SaaS. I help companies bring new products to market, improve unit economics, and grow sustainably through scalable product and ops systems.
My portfolio:
English
Native or bilingual
Spanish
Conversational
Russian
Native or bilingual
Can work on-site
Amsterdam (up to 50km), Rotterdam (up to 50km)
Experience
- Yandex Inc.VP of ProductsSOFTWARE PUBLISHINGFebruary 2023 - Today (3 years and 4 months)Madrid, SpainLed product strategy and roadmap for a multi-product mobility and fleet business with 16K+ cars, 4.3M MAU, and €220M+ annual revenue. Owned business outcomes end-to-end, including growth, retention, unit economics, and feature delivery. Collaborated cross-functionally with engineering, design, ops, and legal to drive consistent UX and monetization improvements. Owned Product Lines (P&L, growth, monetization):• Car Subscription (€47.5M revenue / €9M profit): Scaled an existing long-term rental product into a standalone, profitable business line. Strengthened unit economics through dynamic pricing, buyout options, and automation; increased retention and customer lifetime value.• B2B SaaS Platform for Corporate Clients (€20M+ revenue): End-to-end, scalable fleet-management software with AI-based telematics and analytics; enabled enterprise clients to optimize costs, billing, and utilization.• Franchise & Aggregator Expansion (€32M revenue): Expanded the fleet by 10K cars and launched 8 new cities through two scalable product initiatives – a franchise model and a B2B SaaS platform for partners. Built a partner ecosystem and operating model to grow the platform without CAPEX, enabling real-time control of pricing, fleet operations, and vehicle functions via API integrations.
- YangoProduct ConsultantDIGITAL AND ITMarch 2023 - March 2024 (1 year)Dubai City, United Arab EmiratesYango Drive is an international car rental marketplace launched by the Yango team in the UAE. As a product consultant, I helped shape and accelerate the launch of the B2C platform in Dubai — from early-stage product strategy and go-to-market planning to iterative product design and team structure.- Advised on MVP design, focusing on onboarding flows, key user journeys, and launch-critical features.- Shared best practices from Yandex Drive on unit economics, fraud prevention, and dynamic pricing.- Contributed to go-to-market discussions, including target audience segmentation, growth channels, and retention mechanics — supporting early traction and market adaptation
- Yandex Drive Car-sharingHead of ProductDIGITAL AND ITNovember 2020 - February 2023 (2 years and 3 months)Madrid, SpainBuilt and led the Car Subscription vertical from MVP to a high-scale mobile product with €18.6M revenue, €3.9M profit, 50k+ MAU, and 70% monthly retention. Fully owned product strategy, roadmap, delivery, and success metrics. Scaled the cross-functional team from 5 to 20+ people.• Validated product direction through user research and customer development; launched MVP in under 3 months, reducing acquisition cost by 40% through organic and in-app channels.• Improved checkout conversion 3× by redesigning catalog and car card UX, simplifying pricing logic, and adding trust mechanics; reduced churn via onboarding fixes and clear early-exit rules.• Increased upsell revenue share to 7% with integrated services (washing, relocation, insurance); introduced LTV-based billing and antifraud system, cutting overdue cases 10× and driving repeat usage.
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Education
- Executive MBA — Corporate program for VTB executivesGraduate School of Management St. Petersburg State University2014Executive MBA — Corporate program for VTB executives
- Human resources managerState University — Higher School of Economics2011Top-ranked Russian university, with a focus on organizational development, HR strategy, and business transformation.