About Joy
Fractional Product Leader | Strategic Advisor | Executive Coach
With 20+ years in tech, I partner with ecommerce and FinTech organizations (from PVH & Nike to startups and NGOs) to turn feature factories into cross-functional powerhouses. I combine strategic advisory, hands-on interim leadership, and 1:1 coaching to help teams:
Bridge Vision & Execution: Build structures that make strategy actionable, not just theoretical.
Own Continuous Experimentation: Embed discovery routines that drive real learning and impact.
Scale with Agility: Move beyond vanilla Agile, tailoring processes to your unique context for faster, sustainable growth.
People say I “cut through the noise,” inspiring confidence, curiosity, and a mindset of real product leadership.
Spanish
Native or bilingual
English
Fluent
Dutch
Fluent
Italian
Conversational
Can work on-site
Hilversum (up to 50km), Amsterdam (up to 50km), Utrecht (up to 50km)
Experience
- TwelveFractional Head of ProductHOSPITALITYNovember 2025 - Today (7 months)Amsterdam Metropolitan Area, NetherlandsSet up product org from scratch: Outcome Owners, value stream mapping, discovery rhythm, GTM alignment.
- TicketSwapProduct Management ConsultantCULTUREOctober 2025 - March 2026 (5 months)Amsterdam, NetherlandsBuilt organic acquisition engine and turned activation ambition into operating model across Product, CRM, Data, ML.
- Digital JoyFounder / SolopreneurSOFTWARE PUBLISHINGJanuary 2021 - Today (5 years and 5 months)Hilversum, NH, NetherlandsDigital Joy provides interim leadership, executive advisory, team and professional coaching in the domain of Product Management.
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Education
- Bachelor of Science in Information TechnologyThe Open University2014Bachelor of Science (Honours) in Computing and Information Technology
- Computing and Mathematics, ICTThe Open University2009Computing and Mathematics, ICT