About Karolina
Hi, I'm Karolina! I've got 7 years of experience in content creation, social media, website management, and social media in industries including destination marketing, e-commerce, and personal brands. I'm passionate about making your list of responsibilities more manageable and less stressful by producing high-quality content with personality, and all the SEO trimmings. I'd love to help you level up.
English
Native or bilingual
Polish
Native or bilingual
Can work on-site
Amsterdam (up to 50km), Utrecht (up to 15km), Amersfoort (up to 10km), IJmuiden (up to 30km), Haarlem (up to 30km)
Experience
- CABAIASocial Media Content CreatorRETAIL (SMALL BUSINESS)February 2026 - Today (4 months)Amsterdam, NetherlandsCreative partner for Cabaia EU, delivering trend-driven social content and real-time marketing support.I manage end-to-end production (from on-camera UGC storytelling to high-speed editing) focused on translating brand priorities into relatable, high-impact visuals. Expert in navigating fast-moving social landscapes with a focus on localized strategy and rapid delivery.
- Puratos BelgiumContent SpecialistAGRICULTUREOctober 2024 - Today (1 year and 8 months)Brussels, BelgiumAs part of the global Marketing & Communications team at Puratos, I’ve supported various departments, including Health & Well-Being, Patisserie, Bakery, and Chocolate, on high-impact content projects aimed at both global and local audiences.1. Writing customer-centric, SEO-optimized articles tailored to B2B US market and adapted for international translation.2. Crafting compelling ad copy for paid campaigns, often by transforming organic posts into high-performing assets.3. Creating audience specific whitepapers designed for LinkedIn Ads lead generation campaigns.4. Writing and refining copy for new sub-websites to ensure brand consistency and clarity.5. Conducting in-depth research to ensure technical and industry accuracy.6. Providing fast-turnaround support on tight deadlines.7. Proofreading and editing website and marketing content for clarity, tone, and accuracy.8. Supporting the team with a variety of communication projects, including planning and designing engaging promotional and training decks.
- Daniella Rubinovitz (Sculpture Artist)Social Media & Content StrategistARTS AND CRAFTSMay 2024 - March 2025 (10 months)Amsterdam, Netherlands1. Developed and executed a comprehensive social media strategy to showcase Daniella’s work, exhibitions, and creative process.2. Planned, filmed, and edited short-form video content highlighting the storytelling and craftsmanship behind each sculpture.3. Created cohesive visual campaigns for the artist’s PEELed exhibition at the Amsterdam Museum, aligning content with the event’s artistic concept and tone.4. Managed a consistent content calendar to ensure regular posting and strategic alignment with exhibition timelines and studio updates.5. Increased reach, views, and engagement across platforms through trend-based edits, audience targeting, and authentic storytelling.6. Collaborated on creative direction and brand positioning, helping to translate the artist’s vision into a digital identity that resonates with curators and collectors alike.
Reviews
Recommendations
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Education
- Entrepreneurship and Innovation in Swedish Context (Summer School)Linköping University2018Entrepreneurship and Innovation in Swedish Context
- International Hospitality and Tourism Management – 1st HonoursUniversity of Surrey20181. I particularly loved modules in Destination Management, Marketing + Advertising 2. I've polished up on my 🇫🇷 (L3) + 🇮🇹 (L1) language skills via the Global Graduate Award 3. I became the spokesperson of my cohort as a Course Representative for 2 years
Certifications
- Proofreading: An IntroductionMedia Training Ltd2019
- Adult MHFA Half DayMental Health First Aid (MHFA) England2019