Katherine Read

• Led marketing strategy and delivery for UNICEF's first signature event, Dusk to Dawn, raising $400K with 800+ participants. Secured $4K+ in-kind sponsorships by aligning proposals to partner values, and built cross-sector stakeholder alignment with emergency services, community groups, and senior leadership — strengthening partnerships, amplifying brand visibility, and demonstrating creative problem-solving under pressure.

• Led the national delivery of UNICEF Australia's Light the World Giving Machine campaign across nine locations in five states, managing all logistics, communications, and stakeholder relationships independently. Raised over $70K, tripling the previous year's result

• Navigated a complex reputational risk scenario with a key partner, maintaining full brand integrity, and achieving zero negative media coverage. Strengthened ties with a $5M philanthropic partner and earned trust from senior leadership under highly pressured circumstances.

• Briefed creative, media, and content agencies on campaign strategies informed by market research and audience insights, ensuring brand messaging was aligned across

• Adapted and executed global brand and media strategies for the Australian market, leading both in-house delivery and briefing PR, social, and media agencies to produce integrated campaigns. Balanced global objectives with local market insights — strengthening brand consistency and driving measurable performance gains.

• Increased spontaneous brand awareness at IWC from 20th to top 5 for luxury watch brands through strategic marketing initiatives and partnerships, significantly elevating brand presence in the competitive luxury market.

• Secured partnership with Olympic Swimmer Emma McKeon, resulting in a Harper's Bazaar cover and 7-page editorial, achieving 23M+ media reach across social, print, and digital platforms, strategically launched before the Commonwealth Games, to position IWC as a leader in women's luxury watches.

• Managed junior team members sharing best practice, identifying upskilling opportunities which increased team productivity and an inclusive workplace culture.

• Managed and executed IWC's media plan to position the brand as first‑to‑market in luxury watches, delivering high‑impact visibility through plane, tram, boat and mural wraps that reinforced market leadership

• Created IWC Australia's first quarterly coverage tracking report (DMR) analysing share of voice, category ranking, and media investment vs coverage against competitors. Presented insights to senior leaders and PR agency, influencing publication strategy, media spend allocation, and competitive positioning in the luxury watch market.

• Managed social media strategy and execution, increasing followers by 15% and engagement rate to 5% through targeted content and storytelling, strengthening community loyalty and brand advocacy.

• Developed and executed strategic brand activations, including integrated campaigns and exclusive client events, with partners such as Mercedes-AMG, Formula One and Orlebar