Description

Hi there!

I'm Kay, an event manager with 10+ years of experience delivering global corporate events in high-growth tech environments. I specialize in both internal and external programs—from employee engagement and recruitment initiatives to go-to-market events—designed to drive business outcomes and create memorable experiences.

Recently, I’ve supported EMEA marketing teams on go-to-market events including product workshops, executive experiences, and strategic sponsorships. Previously, I led and scaled internal events and engagement programs across EMEA, delivering everything from large regional activations to localized events across 20+ hubs.

I'm passionate about using events as a strategic lever to bring brand stories to life, build community, and deliver measurable impact. Currently available for freelance opportunities.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Figma UK Limited
Events Manager
February 2025 - Today (1 year and 4 months)
Amsterdam, Netherlands
Managing end-to-end planning and execution of global and EMEA events that accelerate pipeline and build brand awareness, including product workshops, executive programs, developer meetups, community gatherings, and industry
conferences, delivering ~8 programs with 600+ attendees quarterly
Partner with Regional and Field Marketing Managers, Sales, Experiential Events, and Brand teams to align, shape, and bring market- and audience-specific event strategies to life
Support and formalize EMEA's third-party sponsorship program, managing a portfolio of 19 industry events and a 750K+ annual budget, evaluating opportunities, negotiating partner packages, and overseeing logistics to increase brand awareness, audience acquisition, and ROI
Managed core operations for Config London 2025, overseeing registration, ancillary meeting spaces, signage, F&B, and hotel blocks for 300 external and internal attendees, contributing to a 4.65/5 overall event CSAT score
Served as Event Lead for the Leadership Collective track at Config London, producing a two-day, high-touch experience for 200 executive leaders to foster high-value peer connections, deepen relationships, and drive ARR growth with strategic accounts
Salesforce
Senior Manager, Employee Events & Engagement
August 2018 - January 2022 (3 years and 5 months)
Amsterdam, Netherlands
Oversaw EMEA internal events and engagement, which reached 13K employees across 21 offices and averaged 40 programs/ year, and included large-scale, company-wide activations (Salesforce Birthday, Bring Your Kids To Work Day, and Sales Kickoffs) and smaller, targeted events (C-level Town Halls, executive visits, and office celebrations), supporting company culture strategy and objectives
Executed in-person, virtual, and hybrid global events end-to-end, leading project teams from timeline and agenda creation, vendor and venue selection and contracting, sourcing speakers and content, driving marketing and registration activities, to onsite coordination and risk management, and post-event reporting. Leveraged technology platforms (Zoom, Google Meet, Bizzabo, Hopin) to enhance digital experiences.
Coordinated development of event marketing assets and collateral with internal Communications, Creative, Web/Email, and Social Media teams, and external event and creative agencies, to drive atendance and ensure consistent brand representation and messaging at all events
Partnered with cross-functional stakeholders, including Executive Leadership, Business Partners, Real Estate, Facilities, IT, and Employee Resource Groups to build and stay aligned on regional event strategy, targets, and execution
Managed budgets (from 10K to 2M) through allocation, control, and reconciliation. Established, tracked, and analyzed KPIs, survey results, feedback, and ROI and applied key learnings to influence stakeholders and improve future events
Salesforce
Manager, Employee Events
January 2014 - August 2018 (4 years and 7 months)
Paris, France
Transferred to Salesforce's Paris office in 2016 to manage EMEA, APAC, & Japan internal events. Delivered 50 events/year, reaching up to 18K employees across the regions and included All Hands, company milestone celebrations, M&A events, internal event viewings, and VIP hospitality events.
Managed employer brand activations at each region's World Tour events, producing the "Life@Salesforce" breakout sessions, coordinating booth logistics, planning networking events, and managing meeting rooms
Event Lead and Project Manager for the annual recognition event for 10+ year employees, from 2013 - 2016. Managed internal and external cross-functional teams that covered unique venue selection at San Francisco landmarks, program and theme development, budget, communications, gifting, registration, travel and accommodation, onsite staff coordination, and post-event activities. Scaled the event to accommodate a 350% increase in membership and attendance over 4 years.