Kevin Anderson, Fractional Product & Experimentation Leader

Languages

Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Utrecht (up to 50km)

Kevin Anderson
Fractional Product & Experimentation Leader
DIGITAL AND IT
August 2025 - Today (10 months)
Netherlands
I help several companies to setup/grow their experimentation program or product teams.

I help several companies to setup/grow their experimentation program or product teams.
Booking.com
Product Lead Customer Centricity
DIGITAL AND IT
April 2022 - Today (4 years and 2 months)
Amsterdam, Netherlands
Helping Booking's Central Tech org become more customer centric.
I help experimentation professionals grow their careers and support companies in finding the right talent to accelerate their product development +
experimentation programs.
Vista
Sr. Product Manager Experimentation
DIGITAL AND IT
November 2021 - August 2025 (3 years and 9 months)
Utrecht, Netherlands
• • Led a cross-functional team of 7, driving Vista's company-wide experimentation strategy.
• • Scaled experiment velocity from 20 to 100+ per month, accelerating decision making.
• • Owned the migration from Optimizely to Statsig, boosting scalability, speed, and cutting costs.
• • Built Experimentation Hub Internal Metrics to track adoption, impact, and platform health.
• • Removed key adoption barriers and embedded experimentation into core product workflows.
• • Launched automatic experiment quality checks to improve reliability and confidence.
• • Achieved a team engagement score of 9.0, 1.1 points above the company benchmark.

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Accelerating Innovation with A/B Testing Building and scaling CRO programs
Experiment Design Academy
Accelerating Innovation with A/B Testing Building and scaling CRO programs
Measuring Business Impact with Experiments Advanced Topics in Practical A/B Testing
Measuring Business Impact with Experiments Advanced Topics in Practical A/B Testing

Check out Kevin's education