Description

Product Leader with 20 years in IT and 10+ in SaaS Product Management. Known for scaling platforms, product lifecycle management, and portfolio growth. Skilled in cross-functional leadership, strategic planning, and mentoring PMs, delivering measurable gains in ARR, retention, and profitability. Passionate about helping mission-driven teams turn complexity into clarity.

My "superpower" is deeply understanding customer needs to drive product-market fit, increase retention, and maximize revenue. My background in counseling and social work provides a unique, empathetic, and data-informed approach to product development.

Whether in leadership, consulting, or coaching, I bring calm structure and systems thinking to achieve product goals. Let's connect to strengthen your product strategy and deepen customer understanding.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Basic

Workplace preferences

Remote only

Primarily works remotely

Wex
Product Manager, EV
May 2025 - July 2025 (2 months)
Led go-to-market strategy and pilot launch for fleet EV private charging onboarding and driver reimbursement, establishing the foundation for a EU-wide rollout -- Defined KPIs, established baseline customer satisfaction metrics, and coordinated cross-functional execution across sales, customer service, and engineering.
Strategic planning Product management
Continued, LLC
Senior Product Manager - Strategy and Growth
EDUCATION AND E-LEARNING
January 2024 - April 2025 (1 year and 3 months)
Spearheaded product strategy and lifecycle management using VOC/VOM insights, leading to 3 new offerings and a projected 10% revenue lift.

Partnered with executives to define portfolio roadmap and strategic planning. Conducted competitive analysis, market research, and forecasting to identify growth opportunities. Mentored PMs and cross-functional teams of 15+ to deliver results.

Initiated and led the premier Customer Advisory Board for product insights, directly enhancing bulk sales and expanding B2B opportunities.

Led competitive landscape analysis and market trend tracking, directly contributing to a 10% increase in cross-market customer satisfaction (NPS).

Analyzed key market KPIs, boosting profitability by 15% across targeted segments by 2025.
Customer Insight Product management Positioning strategy Strategic planning Market analysis
Continued, LLC
Senior Product Manager - Subscriptions and User Management
EDUCATION AND E-LEARNING
November 2019 - January 2024 (4 years and 2 months)
Owned roadmap for subscription & billing platform serving $25M annual revenue. Consistently delivered quarterly OKRs and created a 6-month strategic roadmap that aligned with $28M ARR targets.

Oversaw full product lifecycle management from ideation through launch, achieving quarterly OKRs.

Implemented new subscription management engine, reducing development time by 12 months and saving $4M in forecasted costs. Defined KPIs and growth metrics to align subscription health with ARR/MRR goals.

Cut costs by $60K/year and saved 350+ production hours by leading vendor switch for webinar service, improving team efficiency and reliability
Product management Product Growth SAAS Pricing strategy