About Larisse
Dutch
Native or bilingual
English
Fluent
German
Fluent
French
Fluent
Experience
- PVH CorpGlobal Communications LeadFASHION AND COSMETICSOctober 2025 - May 2026 (7 months)Amsterdam, NetherlandsGlobal Communications/Corp. Affairs Lead, with focus on reputation management, executive positioning, internal communications, and cross-market alignment.Advising senior leadership on corporate narrative and stakeholder alignment in a matrix organizationSupporting brand governance and executive communications during transformation phase.
- ZalandoSenior Global Communications Manager Sustainability and E&IFASHION AND COSMETICSJanuary 2021 - January 2024 (3 years)Berlin, GermanyCorporate Affairs and ESG Communications Lead, operating at the intersection of sustainability strategy, public affairs and corporate reputation.Developed integrated ESG and corporate communications strategy across marketsActed as advisor to senior stakeholders on sustainability, circularity and corporate responsibility & beauty positioningLed policy communications and public affairs narratives in collaboration with business unitsMedia training & coaching C-Level executivesOngoing crisis communications & mitigation around Greenwashing and surveillance EU & Consumer AuthoritiesExternal spokesperson to the brand
- Xiaomi TechnologyCommunications LeadTECHJanuary 2020 - January 2021 (1 year)The Hague, NetherlandsCommunications Lead responsible for brand communications, corporate communications, reputation management, policy communications (5G, privacy), and executive positioning in a highly regulated and geopolitically sensitive environment.• • Managed press office and corporate communications across Europe• • Led crisis communications and reputation risk mitigation during blacklisting• • Developed executive positioning strategy in top-tier media• • Internal communications & employer branding• • Collaborated with global Beijing HQ on corporate, internal and external communications alignment• • External spokesperson to the brand
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Education
- Master CommunicatieUniversiteit van Amsterdam2011Master of Communications