About Lena
With over a decade of experience leading 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗰𝗵𝗮𝗻𝗴𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 across multinational organizations, I specialize in helping companies 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵.
My expertise spans 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴, with a strong focus on 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 in retail, supply chain, finance, logistics, and procurement. Whether it’s leading large-scale transformation programs, enhancing omnichannel strategies, or improving operational efficiency, I bring a 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝘆𝗲𝘁 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 to deliver impactful results.
As a 𝗳𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, I help businesses navigate complex changes, optimize workflows, and implement sustainable solutions that drive success. Let's connect to discuss how I can support your transformation journey!
🔹 Business & Digital Transformation
🔹 Change Management & New Ways of Working
🔹 Retail, Supply Chain & Omnichannel Strategy
🔹 Data Analytics & KPI Development
🔹 Project & Program Management
German
Native or bilingual
English
Fluent
French
Fluent
Dutch
Fluent
Can work on-site
Haarlem (up to 20km)
Experience
- The HEINEKEN CompanySenior Transformation ManagerAGRICULTUREApril 2017 - November 2021 (4 years and 7 months)Amsterdam Metropolitan Area, NetherlandsLead the people related side of a Business Transformation & Standardization program in 10 operating companies. Cross-functional, spanning Finance, Production, Logistics, Procurement and Sale.
- Develop, design and execute change management strategies and tools to maximize engagement as well as adoption of New Ways of Working for more than 2,500 employees. Covering changes to processes, job roles, reporting structures, systems, tools, and critical behaviors.
- Build relationships and coordinate with key stakeholders, incl the Management Team, to secure their buy in to project objectives and deliverables
- Deliver regular progress updates, highlighting potential risks and issues
- Lead a team of specialists in each country, ensuring the timely delivery of project milestones within budget while maintaining high engagement levels
- PVH Corp.Senior Manager Omnichannel TransformationFASHION AND COSMETICSFebruary 2016 - February 2017 (1 year)Amsterdam, NetherlandsManage a team of business analysts that are identifying, implementing and monitoring new business opportunities amid the company´s omnichannel strategy in Europe
- Pilot, structure and steer digital transformation initiatives to enhance the consumer journey across channels (incl. click and collect, order in store)
- Develop data-driven concepts, such as KPIs and dashboards, to track organizational transformations and assess their impact, incl. consumer insights
- Provide weekly and ad-hoc business insights, offering decision-making support to the Retail and E-com leadership teams
- PVH Corp.Project Manager Retail OperationsFASHION AND COSMETICSOctober 2014 - January 2016 (1 year and 3 months)Amsterdam, NetherlandsInitiate and execute strategic projects transforming Retail processes, Customer Experience and In-Store Execution
- Lead the rollout of a Workforce Management Solution and productivity KPIs across 200+ stores in Europe, including automating payroll processing
- Oversee feasibility analysis, define project milestones, implement action plans, coordinate project teams, deliver training sessions, and manage third-party vendors
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Education
- CEMS Master in International ManagementCEMS - The Global Alliance in Management Education2011
- CEMS - Master in International ManagementRSM Erasmus University2011
Certifications
- Prosci Change Management PracticionerPROSCI2018
- Leadership Essentials ProgramPVH2016