Louis Grommen

With CXO Studio, I'm developing web solutions and services helping businesses generate more revenue from the traffic they already receive.

My role as Growth Product Manager is enabling Growth Tribe to be fast and agile in the development, adaptation and optimisation of its websites to best support all marketing and sales efforts. With the support of a team of up to 3 developers, my main objectives and priorities are as follows:

➊ Website Building and Maintenance

‣ Setting clear objectives, strategy and roadmap

‣ User-centric design and development

‣ Agile project management

‣ Performance monitoring, tracking & reporting

➋ Website and Conversion Optimisation

‣ Setting clear conversion goals and KPIs

‣ User experience analysis

‣ CRO process

‣ A/B testing

‣ Copywriting

‣ Conversion funnel analysis

‣ Personalization and segmentation

➌ Viral Growth Engine Creation and Maintenance

In 2022, I led a highly successful viral campaign that brought in over €2.18 million in sales for the company. Our Return on Ad Spend (ROAS) was an impressive 37.28:1, and our Customer Acquisition Cost (CAC) was just €24.73. That year, more than a third of Growth Tribe customers were coming from that acquisition channel.

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Growth Tribe is a leading digital learning platform for individuals & organisations, specialising in Data & AI, Growth & Marketing, Business & Innovation. We empower learners to acquire the most in-demand digital capabilities through actionable, hands-on and enjoyable courses & learning programs. We have trained more than 35.000 people and 1.000 teams across the globe.

My role is cross-functional between the marketing team and the product team but more specifically, I am in charge of:

➊ Conversion Rate Optimization process

‣ Research phase (quantitative & qualitative analyses)

‣ Hypothesis phase (backlogs management & prioritizations)

‣ Design phase (wireframing & quick prototyping)

‣ Implementation & testing phase:

–– front-end experiments myself

–– back-end experiments closely with developers

‣ Monitoring, analyses & presentations of the results

➋ Development & continuous maintenance of the PastBook website (WordPress environment)

➌ Geographical business expansion project by launching MVPs to quickly enter new markets

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Named as one of the fastest growing companies in the Netherlands for 3 years in a row and ranked in the top 20 of the Financial Times Europe's list of Fastest Growing Companies, PastBook is an 8-figure e-commerce website creating Photo Books and many other photo products in 1 click with AI-driven smart selection algorithms directly from Facebook, Instagram or from any device.