About Lynnsay
English
Native or bilingual
French
Fluent
Experience
- BabelQuestAssociate Digital MarketerTECHApril 2025 - September 2025 (5 months)Glasgow, United Kingdom
- BabelQuest is a HubSpot agency who implement and manage HubSpot CRM for both B2B and B2C clients
- Acted as a strategic consultant to design and implement complex lead generation and nurturing programs using HubSpot for both internal teams and clients
- Built automated ChatBots, advanced workflows and leveraged AI tools to optimise marketing funnel and manage end-to-end content strategies
- GoogleMarketing Project CoordinatorTECHJune 2023 - January 2024 (7 months)Glasgow, United Kingdom
- Responsible for driving adoption and incremental revenue from lead generation clients, aspart of the Google Ads EMEA Product Marketing team
- Managed ‘Here We Grow’ program – a targeted initiative to engage and educate clients on the capabilities of Google Ads for lead generation. Created a content series delivered through email, including a 1-page narrative, 5-part webinar series and 4 case studies
- Worked closely with the sales team to build a high-level lead generation program, delivering300+ A-Level (C-suite) and B-level (senior management) contacts
- Thicket & ThimbleMarketing ConsultantE-COMMERCESeptember 2023 - December 2023 (3 months)Glasgow, United Kingdom
- Engineered a multi-channel recovery strategy following a period of declining sales
- Implemented a First-Party Data strategy and created campaigns across Meta Ads, Google Ads and email
- Designed ad creatives optimised for Meta Ads platform
- My campaigns delivered 6x ROAS (return on ad spend) and doubled both YoY sales and order size
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Education
- Master's degree, International Business with Modern LanguagesUniversity of Strathclyde2017Master's degree, International Business with Modern Languages
- Master of BusinessMarketing Week Mini MBA with Mark Ritson2020Mini MBA, Marketing