About Madhura
Experienced Content Writer, highly skilled in producing high-quality content in the online and content creation space across various industries. Familiar with SEO-generated content with a focus on brand presentation and content engagement. Proficient in Canva, and WordPress, with previous experience in producing content print media, paid media, and ad films. Results-driven and adept in working with tight deadlines and research-focused attitude.
English
Native or bilingual
Marathi
Native or bilingual
Hindi
Native or bilingual
French
Basic
Can work on-site
Amsterdam (up to 50km), The Hague (up to 50km), Utrecht (up to 50km), Eindhoven (up to 50km), Rotterdam (up to 50km)
Experience
- YogaEasy (Wellness and Online Yoga Studio)Marketing SpecialistHEALTH AND WELLNESSAugust 2025 - Today (10 months)Amsterdam, Netherlands• Designed and executed complex HubSpot workflows and lifecycle journeys for web and app users, aligning with onboarding, retention, and reactivation strategies.• Managed push, in-app, and email campaigns for 500K–800K users, iterating on segmentation and engagement.• Conducted behavioural analysis in Mixpanel to identify drop-offs and optimise journeys, improving QoQ LTV by 12%.• Partnered with Product and Design teams to ensure feature logic alignment and optimal UX across platforms.• Developed reusable frameworks for workflows and campaign automation to improve scalability.
- Lifelink (Mental Health and Wellbeing Org.)CRM ExecutiveHEALTH AND WELLNESSJanuary 2023 - July 2025 (2 years and 6 months)Glasgow, UK• ● Designed and optimized lifecycle email journeys for mental health services,supporting onboarding, engagement, and long-term retention.• ● Managed automated nurture flows and campaign calendars, contributing to a 15% improvement in user retention.• ● Conducted continuous A/B testing on subject lines, content, and send timing to improve engagement performance.• ● Collaborated with marketing and service teams to translate user needs into clear, conversion-focused communications.
- Pursuit MarketingDirect Marketing CoordinatorDIGITAL AND ITNovember 2021 - March 2022 (4 months)Glasgow, UK• Created tailored B2B content for outreach and conversion, supporting the sales funnel.• Worked closely with clients to understand product offerings and shape clear, benefit-driven messaging.
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Education
- Master of ScienceStrathclyde Business School2022Master of Science - MSc, International Marketing
- Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support ServicesUniversity of Mumbai2019Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services