About Marcus
German
Native or bilingual
English
Fluent
French
Conversational
Italian
Basic
Experience
- SelbstständigConsulting Services & Interim ManagementJanuary 2025 - Today (1 year and 5 months)München, Germany• Process optimisation• International sales & business development• Sales & Aftersales• Digitalization• Marketing & Brand management• Predictive maintenance / IoT / AI
- VEACT GmbHGeneral Manager Central and Southeastern EuropeSOFTWARE PUBLISHINGSeptember 2019 - December 2024 (5 years and 3 months)Munich, Germany3 direct reports / up to 25 employees in total A tech-scale-up specialising in data-based digitalisation and automation of aftersales processes in the automotive industry; provider of corresponding SaaS solutions; connected car data aggregation and processing• International customer acquisition and development in the CSEE region, Austria, Switzerland, Italy and the Nordics• International growth strategy development and implementation• Business-planning, -controlling and -process optimisation• Key account management e.g. BMW, MINI, JLR• Significant contribution to the quadrupling of the company's revenue from 2019 to the end of 2024• COO until June 2022, when a change in strategy aimed at focusing on international growth was implemented
- Hyundai Motor EuropeDirector of Brand CommunicationAUTOMOBILEMay 2018 - August 2019 (1 year and 3 months)63 Offenbach, Germany4 direct reports / 15 employees in total European headquarter with the responsibility for 42 markets across Europe• International communication strategy/measures across all channels• All international activities in the context of new product launches• Marketing- and media-strategy, budget-planning and -controlling• Website relaunch including car configurator• Sport sponsoring activities, e.g. European first league football teams• Brand strategy, development and rollout• Marketing asset production and standard setting to ensure a consistent brand presence across all European dealerships
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Education
- Dipl.-Kfm. Univ. (Master)Universität Augsburg, Germany1997Business Management mit den Schwerpunkten Marketing und Organisatio/Unternehmensführung