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Marcus KikischMK

Marcus Kikisch

CEO, CMO, CDO, VP, Head of Marketing, Sales, BD

€950/day
München, DE
15+ years

Average response time: 1 hour

About Marcus

Growth focused, emphatic and solution driven manager with a proven experience in the field marketing and business development, e.g. SaaS
High intercultural competence, a proactive mindset and a strong service orientation have often been proven.
Resilient, commercial and entrepreneurial acting in combination with an always strategic approach are other notable characteristics.
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

  • Italian

    Basic

Can work on-site
München (up to 50km), Köln (up to 50km), Stuttgart (up to 50km), Hamburg (up to 50km), Düsseldorf (up to 50km)

Experience

  • Selbstständig
    Consulting Services & Interim Management
    January 2025 - Today (1 year and 5 months)
    München, Germany
    • Process optimisation
    • International sales & business development
    • Sales & Aftersales
    • Digitalization
    • Marketing & Brand management
    • Predictive maintenance / IoT / AI
    International Business Development Marketing Projektmanagement Brand Management Sales
  • VEACT GmbH
    General Manager Central and Southeastern Europe
    SOFTWARE PUBLISHING
    September 2019 - December 2024 (5 years and 3 months)
    Munich, Germany
    3 direct reports / up to 25 employees in total A tech-scale-up specialising in data-based digitalisation and automation of aftersales processes in the automotive industry; provider of corresponding SaaS solutions; connected car data aggregation and processing
    • International customer acquisition and development in the CSEE region, Austria, Switzerland, Italy and the Nordics
    • International growth strategy development and implementation
    • Business-planning, -controlling and -process optimisation
    • Key account management e.g. BMW, MINI, JLR
    • Significant contribution to the quadrupling of the company's revenue from 2019 to the end of 2024
    • COO until June 2022, when a change in strategy aimed at focusing on international growth was implemented
  • Hyundai Motor Europe
    Director of Brand Communication
    AUTOMOBILE
    May 2018 - August 2019 (1 year and 3 months)
    63 Offenbach, Germany
    4 direct reports / 15 employees in total European headquarter with the responsibility for 42 markets across Europe
    • International communication strategy/measures across all channels
    • All international activities in the context of new product launches
    • Marketing- and media-strategy, budget-planning and -controlling
    • Website relaunch including car configurator
    • Sport sponsoring activities, e.g. European first league football teams
    • Brand strategy, development and rollout
    • Marketing asset production and standard setting to ensure a consistent brand presence across all European dealerships

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Education

  • Dipl.-Kfm. Univ. (Master)
    Universität Augsburg, Germany
    1997
    Business Management mit den Schwerpunkten Marketing und Organisatio/Unternehmensführung

Skill set

Categories