Description

I help brands increase sales and customer loyalty through strategic, automated email and push notifications marketing.

With years of experience in CRM and lifecycle marketing, I specialize in setting up clean, effective systems, turning new visitors into repeat customers.

I combine a data-driven approach with a warm, brand-conscious eye. My clients appreciate my ability to create email flows that not only perform but also feel aligned with their tone and aesthetics. I keep everything organized, easy to manage, and built to scale.

Typical projects I handle:

• Full email setup

• Automated flows: welcome, abandoned cart, post-purchase, win-back

• CRM audits and segmentation strategy

• Newsletter templates and optimization

Based in the Netherlands 🌿 | Working fully remote | English & Spanish fluent

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Tiqets
CRM Marketing Specialist
July 2022 - November 2025 (3 years and 4 months)
Amsterdam, Netherlands
Lead CRM marketing initiatives (po st-purchase, customer journeys, seasonal campaigns) to enhance engagement and retention. Develop and implement targeted email, SMS, and push campaigns using guest data and segmentation. Create detailed audience segments and user profiles to deliver personalized communication. Conduct A/B testing and continuous optimization to improve engagement and campaign performance. Map the entire customer journey to improve user experience and drive results. Analyze campaign performance metrics to inform strategy and achieve KPIs. Collaborate with cross-functional a nd marketing teams to ensure cohesive, integrated campaigns. Achieved 30% YoY growth in promotional baskets in 2024 through targeted CRM strategies.
Customer Journey Mapping Email marketing Braze Customer Loyalty/ Retention Campaign Strategy
Trafilea Tech E-commerce Group
Creative Leader - Retention
January 2021 - January 2022 (1 year)
Buenos Aires, Argentina
Led a creative team consisting of designers, copywriters, develo pers, and strategists. Executed digital marketing campaigns focused on customer retention. Owned and optimized transactional, lifecycle, and promotional emails. Conducted regular testing and analysis to enhance marketing impact. Coordinated processes, ensuring clarity and adherence to best practices. Reported on sales revenue generated from email marketing efforts.
Trafilea Tech E-commerce Group
Sr. Email Developer
January 2020 - January 2021 (1 year)
Buenos Aires, Argentina
Developed and optimized email templates for marketing campaigns. Collaborated with marketing teams to align email content with overal l campaign strategies.